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MERLOT II






        

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Materials 1 - 10 shown of 33 results

Is Innocent's Halo Slipping?

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its... see more
Material Type: Case Study
Author: Jim Riley
Date Added: Jul 01, 2007 Date Modified: Nov 26, 2012
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 1 average rating
User Rating 1 user rating
Discussion (1 Comment)
In (2)  Bookmark Collections
Course ePortfolios (none)
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Consumer Culture

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns the... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Oct 29, 2003 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (6)  Bookmark Collections
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Types of Consumer Products

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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In (3)  Bookmark Collections
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Mass Media

This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Jul 16, 2008 Date Modified: Jul 01, 2014
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Brain Brands

This is a lesson plan for students to learn about the advent of neuromarketing as a means to assess the effects of certain... see more
Material Type: Drill and Practice
Author: Georgia Scurletis
Date Added: Nov 15, 2004 Date Modified: Aug 11, 2011
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About this material:
Peer review 4.2 rating
Peer Reviews 4.2 rating
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In (3)  Bookmark Collections
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Is Big Brother in Your Grocery Cart?

This somewhat controversial site of a consumer organization is devoted to persuading people not to use supermarket loyalty... see more
Material Type: Reference Material
Author: Consumers Against Supermarket Privacy Invasion and Numbering
Date Added: Jul 14, 2004 Date Modified: Jun 02, 2011
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
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Merchants of Cool

This online report examines the relationship between the media and teenagers in the USA. Themes such as the dominance of five... see more
Material Type: Reference Material
Author: PBS-Frontline
Date Added: Aug 26, 2004 Date Modified: Apr 12, 2015
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (6)  Bookmark Collections
Course ePortfolios (none)
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What Is Culture?

This is a module that is part of a course on Issues in Culture and Society. The site contains presentations, readings,and... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Jul 16, 2008 Date Modified: Jul 08, 2010
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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Consumer Behavior and Marketing

This site was designed to support a Consumer Behavior course. The material is in essay format, but can be used as a... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Jul 12, 2004 Date Modified: Jan 04, 2011
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Peer review 3.6 rating
Peer Reviews 3.6 rating
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Virtual Customer Demonstrations

Paper on the Virtual Customer by John Hauser. 
Material Type: Reference Material
Author: John Hauser
Date Added: Jul 22, 2004 Date Modified: Apr 08, 2015
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
User review 2 average rating
User Rating 2 user rating
Discussion (1 Comment)
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