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MERLOT II






        

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Materials 1 - 10 shown of 52 results

Is Innocent's Halo Slipping?

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its... see more
Material Type: Case Study
Author: Jim Riley
Date Added: Jul 01, 2007 Date Modified: Nov 26, 2012
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 1 average rating
User Rating 1 user rating
Discussion (1 Comment)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Using PRIZM Look-up to Identify Consumer Markets

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Apr 17, 2013
Peer Review for material titled "Using PRIZM Look-up to Identify Consumer Markets"
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Communication Process

An interactive model of the communication process, based on the Shannon-Weaver components of communication. Requires Flash... see more
Material Type: Animation
Author: Dr. Roy Schwartzman
Date Added: Oct 07, 2003 Date Modified: Jul 01, 2014
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
Personal Collections (13)
Learning Exercises (none)
Accessibility Info (none)

Buyer Behavior Unit for Introductory Marketing

Information about segmentation for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 21, 2014
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)

Consumer Culture

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns the... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Oct 29, 2003 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (6)
Learning Exercises (none)
Accessibility Info (none)

Types of Consumer Products

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)

Mass Media

This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Jul 16, 2008 Date Modified: Jul 01, 2014
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

Social Class Symbols

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Aug 21, 2014
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

VALS Market Segmentation- Personality Traits and Consumer Behavior

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies. The... see more
Material Type: Quiz/Test
Author: SRI Consulting Business Intelligence
Date Added: Feb 03, 2008 Date Modified: Feb 13, 2013
Peer Review for material titled "VALS Market Segmentation- Personality Traits and Consumer Behavior"
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Brain Brands

This is a lesson plan for students to learn about the advent of neuromarketing as a means to assess the effects of certain... see more
Material Type: Drill and Practice
Author: Georgia Scurletis
Date Added: Nov 15, 2004 Date Modified: Aug 11, 2011
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About this material:
Peer review 4.2 rating
Peer Reviews 4.2 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)
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