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MERLOT II






        

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Materials 1 - 10 shown of 33 results

Is Innocent's Halo Slipping?

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its... see more
Material Type: Case Study
Author: Jim Riley
Date Added: Jul 01, 2007 Date Modified: Nov 26, 2012
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 1 average rating
User Rating 1 user rating
Discussion (1 Comment)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Consumer Culture

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns the... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Oct 29, 2003 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (6)
Learning Exercises (none)
Accessibility Info (none)

Types of Consumer Products

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)

Mass Media

This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Jul 16, 2008 Date Modified: Jul 01, 2014
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

Brain Brands

This is a lesson plan for students to learn about the advent of neuromarketing as a means to assess the effects of certain... see more
Material Type: Drill and Practice
Author: Georgia Scurletis
Date Added: Nov 15, 2004 Date Modified: Aug 11, 2011
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About this material:
Peer review 4.2 rating
Peer Reviews 4.2 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)

Is Big Brother in Your Grocery Cart?

This somewhat controversial site of a consumer organization is devoted to persuading people not to use supermarket loyalty... see more
Material Type: Reference Material
Author: Consumers Against Supermarket Privacy Invasion and Numbering
Date Added: Jul 14, 2004 Date Modified: Jun 02, 2011
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Merchants of Cool

This online report examines the relationship between the media and teenagers in the USA. Themes such as the dominance of five... see more
Material Type: Reference Material
Author: PBS-Frontline
Date Added: Aug 26, 2004 Date Modified: Mar 03, 2014
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

What Is Culture?

This is a module that is part of a course on Issues in Culture and Society. The site contains presentations, readings,and... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Jul 16, 2008 Date Modified: Jul 08, 2010
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Consumer Behavior and Marketing

This site was designed to support a Consumer Behavior course. The material is in essay format, but can be used as a... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Jul 12, 2004 Date Modified: Jan 04, 2011
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About this material:
Peer review 3.6 rating
Peer Reviews 3.6 rating
User Rating (not rated)
Discussion (none)
Personal Collections (8)
Learning Exercises (none)
Accessibility Info (none)

Virtual Customer Demonstrations

This site offers a brief introduction to the Virtual Customer Initiative (VC) at the Sloan School of Management at MIT... see more
Material Type: Simulation
Author: John Hauser
Date Added: Jul 22, 2004 Date Modified: Feb 13, 2010
Peer Review for material titled "Virtual Customer Demonstrations"
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
User review 2 average rating
User Rating 2 user rating
Discussion (1 Comment)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)
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