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Materials 1 - 10 shown of 25 results

eBay - Searching, Finding, Buying, Selling: Story of a Long tail Online Marketplace

This video was recorded at Solomon seminar. In this talk we will present the personality of an Online Marketplace. This... see more
Material Type: Presentation
Author: Neel Sundaresan
Date Added: Feb 10, 2015 Date Modified: Mar 04, 2015
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Lecture 8 - Mortal Life Cycle of a Great Technology

This video was recorded at PLSC 270 - Capitalism: Success, Crisis and Reform. Professor Rae uses the case of Polaroid... see more
Material Type: Presentation
Author: Douglas W. Rae
Date Added: Feb 10, 2015 Date Modified: Mar 04, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Positioning and LinkedIn - Marketing Technology

This assignment evaluates Positioning Theory (Trout and Ries) and applies it to LinkedIn. It is a simple application of... see more
Material Type: Assignment
Author: Deb Tech
Date Added: Jan 16, 2015 Date Modified: Feb 11, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Social Media Marketing Tips For Dummies App for iOS

'Still working on your social media savvy? Social Media Marketing Tips For Dummies is here to help. This handy app is your... see more
Material Type: Reference Material
Author: Wiley Publishing
Date Added: Nov 13, 2014 Date Modified: Dec 07, 2014
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Marketing

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of Marketing.... see more
Material Type: Open Textbook
Author: Boundless
Date Added: Oct 14, 2014 Date Modified: Feb 20, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Mapping America: Every City, Every Block

This New York Times interactive graph provides mapped visualizations of ethnicity/race, income, education, and housing that... see more
Material Type: Presentation
Author: MATTHEW BLOCH, SHAN CARTER, ALAN McLEAN
Date Added: Sep 11, 2014 Date Modified: Sep 21, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Customer Care

This is a free textbook offered by BookBoon.'When interviewed by the confederation of British Industry, professional buyers... see more
Material Type: Open Textbook
Author: Frank Atkinson
Date Added: Feb 25, 2014 Date Modified: Mar 05, 2014
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Communication in the CSR Context

This is a free textbook offered by BookBoon.'This book is an attempt to shed light on the communication process in the CSR... see more
Material Type: Open Textbook
Author: Sherif A. Zaki Tehemar
Date Added: Feb 24, 2014 Date Modified: Mar 05, 2014
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Permission Marketing

This is a free textbook offered by BookBoon.'With marketing messages reaching saturation point in many people’s lives,... see more
Material Type: Open Textbook
Author: Roy Everitt
Date Added: Feb 11, 2014 Date Modified: Mar 05, 2014
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Obtaining and Retaining Customers - Part II - Customer Retention

This is a free textbook offered by BookBoon'At the heart of this book is the belief that to survive and prosper in today’s... see more
Material Type: Open Textbook
Author: Andrew Whalley
Date Added: Feb 11, 2014 Date Modified: Mar 05, 2014
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