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MERLOT II






        

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Materials 1 - 10 shown of 15 results

Internet Based Marketing Readings

This is a very comprehensive list of marketing articles in a variety of topics, from advertising to supply chain management. ... see more
Material Type: Collection
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
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Personal Collections (8)
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Readings in New Product/Service Management

This site provides links to a series of articles concerning New Product and Service Management. There are links to the... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jun 15, 2009
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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Readings on Services Marketing

This site provides links to a series of articles concerning Marketing of Services. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Mar 01, 2005
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About this material:
Peer review 4.4 rating
Peer Reviews 4.4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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Forecasting for Educators

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more
Material Type: Collection
Author: Scott armstrong
Date Added: Jun 22, 2001 Date Modified: Aug 27, 2014
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About this material:
Peer review 3.7 rating
Peer Reviews 3.7 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
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Readings in Performance Evaluation

This site provides links to a series of articles concerning Performance Evaluation. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Nov 25, 2008
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About this material:
Peer review 3 rating
Peer Reviews 3 rating
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Articles on Branding

This is a collection of useful articles on branding strategy from the team at Henley Management Centre, in the U.K.
Material Type: Collection
Author: Through the Loop Consulting Ltd
Date Added: Apr 28, 2002 Date Modified: Jan 02, 2007
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

User Rating (not rated)
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Personal Collections (3)
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Cours de Marketing : collection complète...

Collection complète de cours de marketing.247 pages décomposées en 38 Chapitres : Des bases du Marketing à la Négociation et... see more
Material Type: Collection
Author: Chrsitophe M-A Bechellaoui et Anne Parmentelot
Date Added: Nov 03, 2005 Date Modified: May 19, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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Readings in Marketing Management

This site provides links to a series of articles concerning Marketing Management. Some of the articles are several years old,... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jan 04, 2011
Peer Review for material titled "Readings in Marketing Management"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Readings on Pricing

This site provides links to a series of articles concerning Pricing. Some of the articles are several years old, but they... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: May 26, 2005
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

User Rating (not rated)
Discussion (none)
Personal Collections (1)
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Ad Age Articles

This site contains a number of short articles that have appeared in Ad Age. They could be used to liven up classroom... see more
Material Type: Collection
Author: Ries & Ries
Date Added: Aug 24, 2004 Date Modified: Mar 08, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Useful material in MERLOT
avg: 3 rating

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