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MERLOT II






        

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Materials 1 - 10 shown of 16 results

Marketing Exercises on the Net

This free site provided by Irwin McGraw-Hill offers a group of exercises for various Marketing topics. For each topic (i.e.... see more
Material Type: Drill and Practice
Author: Irwin McGraw-Hill
Date Added: Jun 20, 2001 Date Modified: Feb 25, 2013
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About this material:
Peer Reviews 4.9 rating
User Rating 4 user rating
Discussion (2 Comments)
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (none)

Evaluating Product Packaging Using the VIEW Model

This site contains details for a class exercise in product packaging. The primary learning objective is to achieve higher... see more
Material Type: Drill and Practice
Author: Theresa Flaherty
Date Added: Oct 07, 2002 Date Modified: Apr 17, 2013
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (8)
Learning Exercises (none)
Accessibility Info (none)

Introduction to Twitter

An assignment on how to create a Twitter account, setting up a follower list, and using Twitter. 
Material Type: Drill and Practice
Author: Barbara Nixon
Date Added: May 07, 2009 Date Modified: Jul 09, 2013
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About this material:
Peer Reviews 4.5 rating
User Rating 4 user rating
Discussion (1 Comment)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

Product Portfolio Analysis

This Bized site provides a lesson plan designed to try and encourage students to apply their knowledge and understanding of... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Principles of Marketing Assignments

There are 8 specific assignments found here that can be used in a Principle of Marketing class. Although designed for a... see more
Material Type: Drill and Practice
Author: Bill Swinyard
Date Added: Aug 27, 2005 Date Modified: May 03, 2007
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About this material:
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
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Internet Marketing Assignments

These are a series of Assignments designed to be used with the author's textbook. The exercises first accustom the student... see more
Material Type: Drill and Practice
Author: Charles Hofacker
Date Added: Jun 20, 2001 Date Modified: Aug 23, 2004
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About this material:
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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Lesson Plan on Market Analysis

This Bized site provides a lesson plan that serves as an introduction to the marketing function of a business and seeks to... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Jul 18, 2014
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About this material:
Peer Reviews 4 rating
User Rating (not rated)
Discussion (1 Comment)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Market Share Sophisms

This is a lesson plan to illustrate the concept of market share and market power through a linked article. The plan helps... see more
Material Type: Drill and Practice
Author: Foundation for Economic Education
Date Added: Oct 23, 2001 Date Modified: Oct 28, 2011
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About this material:
Peer Reviews 3.67 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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Are the Browser Wars Over?

This is an assignment for a class on Information Technology that could be adapted to other classes. The author provides... see more
Material Type: Drill and Practice
Author: Rajeev Kohli
Date Added: Oct 05, 2001 Date Modified: Nov 25, 2008
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About this material:
Peer Reviews 3 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (1)
Accessibility Info (none)

Identifying Service Gaps

This is an assignment for a Services Marketing class. Instructions are provided for students to identify a service gap and... see more
Material Type: Drill and Practice
Author: Lars Perner
Date Added: Jul 12, 2004 Date Modified: Dec 29, 2007
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About this material:
Peer Reviews 3.5 rating
User Rating (not rated)
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Personal Collections (1)
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