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MERLOT II






        

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Materials 1 - 10 shown of 12 results

Comparative Media Systems

This is a free, online course offered by the Saylor Foundation.'Whether you know it or not, you are actively contributing to... see more
Material Type: Online Course
Author: The Saylor Foundation
Date Added: Feb 07, 2013 Date Modified: Mar 03, 2014
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About this material:
Peer Reviews 4.75 rating
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Social Marketing

This free, online textbook is a unit that "examines the nature of social marketing and how the adoption of marketing... see more
Material Type: Online Course
Author: Unknown
Date Added: Feb 15, 2010 Date Modified: Oct 29, 2013
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About this material:
Peer Reviews 4.25 rating
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15.356 How to Develop "Breakthrough" Products and Services

To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research... see more
Material Type: Online Course
Author: Prof. Eric von Hippel
Date Added: Jun 09, 2011 Date Modified: Jun 18, 2012
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About this material:
Peer Reviews 4.5 rating
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Organizing for Innovative Product Development

This course introduces new product development. Topics include technology transfer, relations between science and technology,... see more
Material Type: Online Course
Author: Heng Xu Prof. Tom Allen
Date Added: Jun 09, 2011 Date Modified: Dec 16, 2013
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About this material:
Peer Reviews 4.25 rating
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Marketing Management

This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs,... see more
Material Type: Online Course
Author: Prof. John Hauser
Date Added: Jun 09, 2011 Date Modified: Aug 14, 2012
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About this material:
Peer Reviews 4 rating
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15.834 Marketing Strategy

The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most... see more
Material Type: Online Course
Author: Prof. Birger Wernerfelt
Date Added: Jun 09, 2011 Date Modified: Jun 25, 2013
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About this material:
Peer Reviews 2.5 rating
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Public Relations

This is a free course offered by the Saylor Foundation.'Effective public relations skills are essential to so much of the... see more
Material Type: Online Course
Author: The Saylor Foundation
Date Added: Jan 23, 2013 Date Modified: Jul 09, 2013
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About this material:
Editor Review avg: 5 rating
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15.810 Marketing Management

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with... see more
Material Type: Online Course
Author: Prof. Duncan Simester
Date Added: Jun 09, 2011 Date Modified: Jun 09, 2011
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Editor Review avg: 5 rating
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15.812 Marketing Management

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires.... see more
Material Type: Online Course
Author: Prof. Shane Frederick
Date Added: Jun 09, 2011 Date Modified: Jun 09, 2011
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About this material:
Editor Review avg: 5 rating
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15.840 Special Seminar in Marketing: Marketing Management

The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and... see more
Material Type: Online Course
Author: Prof. Dan Ariely Prof. Michael Norton
Date Added: Jun 09, 2011 Date Modified: Jun 09, 2011
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Editor Review avg: 5 rating
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