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Author:
The Saylor Foundation
This is a free, online course offered by the Saylor Foundation.'Whether you know it or not, you are...
Type: Online Course
Date Added: Feb 07, 2013
Date Modified: Feb 07, 2013
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Author:
The Saylor Foundation
This is a free course offered by the Saylor Foundation.'Effective public relations skills are essential...
Type: Online Course
Date Added: Jan 23, 2013
Date Modified: Jan 23, 2013
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Author:
The Saylor Foundation
In this course, the student will learn about the entire marketing process and examine the range of...
Type: Online Course
Date Added: Jan 27, 2012
Date Modified: Jan 27, 2012
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Author:
Prof. Eric von Hippel
To prosper, firms must develop major product and service innovations. Often, though, they don't know how....
Type: Online Course
Date Added: Jun 09, 2011
Date Modified: Jun 18, 2012
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Author:
Prof. John Hauser
This course is an introduction to the theory and application of marketing. Marketing topics covered...
Type: Online Course
Date Added: Jun 09, 2011
Date Modified: Aug 14, 2012
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Author:
Prof. Birger Wernerfelt
The course is aimed at helping students look at the entire marketing mix in light of the strategy of the...
Type: Online Course
Date Added: Jun 09, 2011
Date Modified: Jun 09, 2011
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Author:
Prof. Dan Ariely Prof. Michael Norton
The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in...
Type: Online Course
Date Added: Jun 09, 2011
Date Modified: Jun 09, 2011
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Author:
Prof. Duncan Simester
This course provides an introduction to the fundamental concepts of marketing, including a customer...
Type: Online Course
Date Added: Jun 09, 2011
Date Modified: Jun 09, 2011
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Author:
Heng Xu Prof. Tom Allen
This course introduces new product development. Topics include technology transfer, relations between...
Type: Online Course
Date Added: Jun 09, 2011
Date Modified: Jun 09, 2011
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Author:
Prof. Shane Frederick
This course is an introduction to marketing: the study or practice of providing goods or services that...
Type: Online Course
Date Added: Jun 09, 2011
Date Modified: Jun 09, 2011
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