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Introductory Unit for Introductory Marketing MERLOT Classic

This is the Introductory Unit, the first of twelve in an online course in Introductory Marketing where students work at their... see more
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Feb 16, 2015
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Peer Review for material titled "Introductory Unit for Introductory Marketing"
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About this material:
Peer review 4.7 rating
Peer Reviews 4.7 rating
User review 4 average rating
User Rating 4 user rating
Discussion (2 Comments)
In (14)  Bookmark Collections
In (1)  Course ePortfolios
Learning Exercises (none)
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Marketing Strategy Unit for Introductory Marketing

Strategy material for principles of marketing.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 25, 2014
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
In (6)  Bookmark Collections
In (1)  Course ePortfolios
Learning Exercises (none)
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Best Global Brand

Listing of the top 100 brands and their ranking.
Material Type: Reference Material
Author: Interbrand
Date Added: Jul 27, 2004 Date Modified: Jan 14, 2015
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
In (3)  Bookmark Collections
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Marketing Plan Outline

This sitei provides information on how to write an abbreviated Marketing Plan to support the launch of a new product. The... see more
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 25, 2014
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (5)  Bookmark Collections
In (1)  Course ePortfolios
Learning Exercises (none)
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Marketing Spreadsheet Resources

This page contains several Excel spreadsheets which can be used as templates for other work in marketing classes.
Material Type: Reference Material
Author: Theresa Flaherty
Date Added: Feb 19, 2003 Date Modified: Jul 19, 2009
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
In (8)  Bookmark Collections
Course ePortfolios (none)
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Segmentation Unit for Introductory Marketing

Information about segmentation for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 25, 2014
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (3)  Bookmark Collections
In (1)  Course ePortfolios
Learning Exercises (none)
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All About Branding

This site is a collection of articles, aimed at marketing managers, but also useful for marketing students and possibly... see more
Material Type: Reference Material
Author: All About Branding.com
Date Added: Jul 13, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (5)  Bookmark Collections
Course ePortfolios (none)
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Marketing Teacher Lesson Store

Free resources on the topic of marketing.
Material Type: Reference Material
Author: http://www.marketingteacher.com/index.html
Date Added: Nov 27, 2004 Date Modified: Aug 08, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (5)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Strategic Internet Marketing Resources

A compilation of online resources that can be used in courses such as internet marketing, e-commerce, or web design.
Material Type: Reference Material
Author: Theresa Flaherty
Date Added: Sep 21, 2001 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
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The American Customer Satisfaction Index

The ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for... see more
Material Type: Reference Material
Author: CFI Group
Date Added: Apr 20, 2002 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (5)  Bookmark Collections
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