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MERLOT II






        

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Materials 1 - 10 shown of 26 results

How Product Placement Works

This site provides some background on product placement in movies and television. There are a number of examples from these... see more
Material Type: Tutorial
Author: Katherine Neer
Date Added: Oct 02, 2004 Date Modified: Jun 19, 2012
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (1)
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Web Marketing Tutorial & Guide

Several of the major Web Marketing componentsdiscussed in this Web Marketing Tutorial include:search engine optimization,... see more
Material Type: Tutorial
Author: Dave Ingalls
Date Added: Sep 08, 2004 Date Modified: Aug 18, 2009
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About this material:
Peer review 4.7 rating
Peer Reviews 4.7 rating
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Discussion (none)
Personal Collections (4)
Learning Exercises (none)
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Grassroots Marketing

This group of articles from Inc.com describe businesses that have found effective ways to spread the word about their... see more
Material Type: Tutorial
Author: Inc.com
Date Added: Jul 26, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
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Marketing Problem Solving: The 10 Things They Don't Teach About Marketing in College

This site offers simple explanations for a variety of marketing issues including:  Growing Sales, Segmentation Circle,... see more
Material Type: Tutorial
Author: Randall Schultz
Date Added: Jun 20, 2007 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Personal Collections (3)
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Media Planning

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more
Material Type: Tutorial
Author: Teresa Serra, Ricardo Perez
Date Added: Jul 17, 2012 Date Modified: Oct 29, 2013
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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Personal Collections (1)
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Business Plans and Marketing Strategy

This site explains what a business plan is and how it is written. A specific outline is provided as well as a description of... see more
Material Type: Tutorial
Author: Alan Chapman
Date Added: Jul 27, 2004 Date Modified: Jan 04, 2011
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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Discussion (none)
Personal Collections (6)
Learning Exercises (none)
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Knowing Your Customers

This is activity that looks at knowing your customers. The site contains the following information: Introduction; Who are... see more
Material Type: Tutorial
Author: Biz Ed
Date Added: Jun 09, 2008 Date Modified: Apr 01, 2011
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Marketplace - Corporate Leapfrog (Advertising, Pricing, and Competition)

This lesson plan focuses on competition among sellers and the factors that can make one company more successful than another... see more
Material Type: Tutorial
Author: NCEE
Date Added: Aug 27, 2005 Date Modified: Mar 21, 2007
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Marketplace - To Show or Not to Show (cost/benefit analysis, profit, and decision making)

This lesson complements an NPR Marketplace segment exploring the effects of the rising costs of insurance for high-profile... see more
Material Type: Tutorial
Author: NCEE
Date Added: Aug 27, 2005 Date Modified: Jun 05, 2008
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Social Media Marketing

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different tools... see more
Material Type: Tutorial
Author: David Gracia
Date Added: Jul 16, 2012 Date Modified: Jul 09, 2013
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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