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MERLOT II






        

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Materials 1 - 10 shown of 15 results

Cours de Marketing : collection complète...

Collection complète de cours de marketing.247 pages décomposées en 38 Chapitres : Des bases du Marketing à la Négociation et... see more
Material Type: Collection
Author: Chrsitophe M-A Bechellaoui et Anne Parmentelot
Date Added: Nov 03, 2005 Date Modified: May 19, 2011
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About this material:
Editor Review avg: 4 rating
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Internet Based Marketing Readings

This is a very comprehensive list of marketing articles in a variety of topics, from advertising to supply chain management. ... see more
Material Type: Collection
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4.75 rating
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Ad Age Articles

This site contains a number of short articles that have appeared in Ad Age. They could be used to liven up classroom... see more
Material Type: Collection
Author: Ries & Ries
Date Added: Aug 24, 2004 Date Modified: Mar 08, 2012
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Editor Review avg: 3 rating
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Les marques : Symbolique et première approche

"La laideur se vent mal" : Petite rappel des notions "de marque" et "d'univers de marque". Support simple et coloré, il... see more
Material Type: Collection
Author: Bechellaoui Christophe
Date Added: May 16, 2004 Date Modified: Nov 03, 2005
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Readings in New Product/Service Management

This site provides links to a series of articles concerning New Product and Service Management. There are links to the... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jun 15, 2009
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About this material:
Peer Reviews 4.5 rating
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Readings on Services Marketing

This site provides links to a series of articles concerning Marketing of Services. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Mar 01, 2005
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About this material:
Peer Reviews 4.4 rating
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Readings in Performance Evaluation

This site provides links to a series of articles concerning Performance Evaluation. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Nov 25, 2008
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About this material:
Peer Reviews 3 rating
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Readings in Marketing Management

This site provides links to a series of articles concerning Marketing Management. Some of the articles are several years old,... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jan 04, 2011
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About this material:
Editor Review avg: 4 rating
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Personal Collections (2)
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Readings on Pricing

This site provides links to a series of articles concerning Pricing. Some of the articles are several years old, but they... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: May 26, 2005
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About this material:
Editor Review avg: 4 rating
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Customer Relationship Management Readings

This site provides links to a series of articles concerning Customer Relationship Management. Some of the articles are... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Sep 13, 2002
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About this material:
Editor Review avg: 4 rating
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