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Democratizing Innovation

Author: Eric Von Hippel
This free online textbook covers a wide variety of topics involving innovation. Topics include: 1...
Type: Open Textbook
Date Added: Feb 15, 2010
Date Modified: Jun 08, 2012

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Principles of Marketing

Author: John K. (Jeff) Tanner, Mary Anne Raymond
This is a free online textbook that can be read directly from the site. It can also be customized by the...
Type: Open Textbook
Date Added: Mar 23, 2010
Date Modified: Jan 09, 2013

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The Market-led Organization

Author: The Open University
This online textbook/course is presented as a unit for a marketing class. "Marketing means different...
Type: Open Textbook
Date Added: Feb 15, 2010
Date Modified: Apr 19, 2011

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Strategic Marketing

Author: Andrew Whalley
This is a free text-book that can be used in teaching a class on Marketing Strategy. ISBN:...
Type: Open Textbook
Date Added: Aug 25, 2010
Date Modified: Apr 11, 2013

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Effective Article Marketing For Promotion and Profit

Author: Motown Terri
This is a free, open textbook that is part of the Connexions collection at Rice University. This manual...
Type: Open Textbook
Date Added: Apr 01, 2010
Date Modified: Apr 23, 2013

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ICT Marketing

Author: Visionary Marketing
According to Textbook Revolution, a student-run site “dedicated to increasing the use of free educational...
Type: Open Textbook
Date Added: Apr 02, 2010
Date Modified: Aug 28, 2012

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Affiliate Marketing

Author: The Internet Marketing Academy
This is a free, online textbook offered by Book Boon. 'Affiliate marketing is a marketing approach where...
Type: Open Textbook
Date Added: Jan 18, 2012
Date Modified: Jan 18, 2012

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Berliner Balanced Scorecard: Customer Perspective

Author: Wilhelm Schmeisser, Lydia Clausen, Martina Lukowsky
'This free textbook is a summary of “Berliner Balanced Scorecard: The Customer Perspective”. The...
Type: Open Textbook
Date Added: Jan 10, 2011
Date Modified: Jan 10, 2011

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Berliner Balanced Scorecard: Employee Perspective

Author: Martina Lukowsky, Lydia Clausen, Wilhelm Schmeisser
'This free textbook is a summary of “Berliner Balanced Scorecard: The Employee Perspective”. The...
Type: Open Textbook
Date Added: Jan 10, 2011
Date Modified: Jan 10, 2011

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Break-Even Analysis

Author: Nikolaos Tsorakidis, Sophocles Papadoulos, Michael Zerres, Christopher Zerres
״In this free, short textbook you can read about a simple break-even point application as well as about...
Type: Open Textbook
Date Added: Mar 11, 2010
Date Modified: Jun 08, 2010

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