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Case Studies from the Knowledge Hub

Author: The Chartered Institute of Marketing
This site from The Chartered Institute of Marketing offers descriptions of brief cases that can be...
Type: Case Study
Date Added: Jul 27, 2004
Date Modified: Jul 30, 2011

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Ecommerce at Yunnan Lucky Air

Author: Inaki Berenguer
"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the...
Type: Case Study
Date Added: Jan 27, 2009
Date Modified: Jun 19, 2011

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Short Cases for International Marketing

Author: Susan P. Douglas
These are 6 short cases that can be assigned to students in International Marketing. A paragraph...
Type: Case Study
Date Added: Mar 19, 2003
Date Modified: Oct 28, 2010

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Marks & Spencer: A Case Study in International Retailing

Author: Ilan Alon
This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In...
Type: Case Study
Date Added: Sep 11, 2002
Date Modified: Apr 28, 2009

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