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MERLOT II






        

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Materials 1 - 10 shown of 16 results

The Global Marketplace

This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce, Economics, Culture,... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Oct 02, 2004 Date Modified: Aug 05, 2012
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (1 Comment)
Personal Collections (6)
Learning Exercises (none)
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Lesson Plan on Culture and Globalization

This lesson plan contains numerous activities for students to explore the spread of American culture throughout the world,... see more
Material Type: Drill and Practice
Author: Center for Strategic and International Studies
Date Added: Sep 02, 2005 Date Modified: Aug 27, 2014
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About this material:
Peer Reviews 4.9 rating
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Discussion (2 Comments)
Personal Collections (9)
Learning Exercises (none)
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Case Studies from the Knowledge Hub

This site from The Chartered Institute of Marketing offers descriptions of brief cases that can be downloaded. The... see more
Material Type: Case Study
Author: The Chartered Institute of Marketing
Date Added: Jul 27, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
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Culture and Human Rights

This rich site by the Center for Strategic and International explores some of the especially sensitive and subtle issues... see more
Material Type: Reference Material
Author: Center for Strategic and International Studies
Date Added: Sep 02, 2005 Date Modified: Aug 27, 2014
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About this material:
Peer Reviews 4 rating
User Rating 4 user rating
Discussion (1 Comment)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Ecommerce at Yunnan Lucky Air

"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the United States, was... see more
Material Type: Case Study
Author: Inaki Berenguer
Date Added: Jan 27, 2009 Date Modified: Mar 20, 2014
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About this material:
Peer Reviews 4.75 rating
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Short Cases for International Marketing

These are 6 short cases that can be assigned to students in International Marketing. A paragraph description is provided as... see more
Material Type: Case Study
Author: Susan P. Douglas
Date Added: Mar 19, 2003 Date Modified: Oct 28, 2010
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About this material:
Peer Reviews 3.7 rating
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Personal Collections (6)
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Marks & Spencer: A Case Study in International Retailing

This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In recent years, the... see more
Material Type: Case Study
Author: Ilan Alon
Date Added: Sep 11, 2002 Date Modified: Apr 28, 2009
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About this material:
Peer Reviews 3.6 rating
User Rating (not rated)
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Personal Collections (3)
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Trade Expert Tutorial

This is an interactive international trade tutorial that takes the student through the various stages of determining first,... see more
Material Type: Tutorial
Author: TradePort
Date Added: Aug 22, 2000 Date Modified: Jun 21, 2010
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About this material:
Peer Reviews 4 rating
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Country Maps and Facts

This website provides facts, figures and statistical data on geography, climate, people, religion, language and the... see more
Material Type: Reference Material
Author: Latimer Clark, Corp.
Date Added: Sep 12, 2000 Date Modified: Sep 16, 2005
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About this material:
Editor Review avg: 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
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International Marketing Readings

This site provides links to a series of articles concerning International Marketing. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Sep 16, 2005
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About this material:
Editor Review avg: 3 rating
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