MERLOT Materials

According to The Orange Grove, "Mαthematical Mαrketing is a flexible textbook for use in quantitative PhD courses in... see more

This is a free, online textbook offered by Bookboon.com. "This free textbook introduces the reader to the principles and... see more

This is a free textbook offered by BookBoon. 'This revised edition of the textbook not only provides an in-depth... see more

This site is a tutorial on determining information about a company's market. The six "angles" of competition have six key... see more

Create professional online surveys, evaluation forms, questionnaires to collect feedback, market research data, poll... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

This is a free, online textbook offered by Book Boon. There seems a need for a research book which can cover the relevant... see more

This is a free, online textbook offered by Bookboon.com. This exercise book contains the following topics: 1.... see more

Multiple choice questions Test your knowledge of each chapter topic before exams Web links Check out the most important... see more

The 15.821 and 15.822 Sequence Marketing research may be divided into methods that emphasize understanding "the customer"... see more

This activity is based around a free Excel template for quickly and easily running cluster analysis that is available at... see more

The globalEDGE Global Market Opportunity Assessment Module addresses why it is important to assess global market... see more

Market research is an interactive technical note which shows the process of market research in a very practical manner.... see more

In this task, students review the results of a recent online market research survey undertaken by a firm. Given the... see more

This revised edition of the textbook not only provides an in-depth introduction to the field of business research for... see more

The globalEDGE Developing a Marketing Strategy Module was created in cooperation with the U.S. Commercial Service, and... see more

Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological... see more

Instructions appear on the first tab of the Excel file. The two worksheets that follow enable instructors to demonstrate... see more

This site contains a very detailed outline for conducting research on an industry. Of most value are the links to outside... see more

Information about marketing research for an introductory marketing course.

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies.... see more

This article examines a selection of these tools. The tour makes a few observations on secondary and primary data... see more

Une application concrète du catégorie managment dans la grande distribution Française... Formation pour le Groupe Ferrero... see more

Marketing research yields relevant, accurate, and timely information about consumers, and plays a critical role in... see more