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MERLOT II






        

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Materials 1 - 10 shown of 16 results

Lesson Plan for Market Research

This Bized site provides a lesson plan on the subject of market research and particularly the relevance of secondary... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (5)
Learning Exercises (none)
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VALS Market Segmentation- Personality Traits and Consumer Behavior

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies. The... see more
Material Type: Quiz/Test
Author: SRI Consulting Business Intelligence
Date Added: Feb 03, 2008 Date Modified: Feb 13, 2013
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Market Research

Market research is an interactive technical note which shows the process of market research in a very practical manner.... see more
Material Type: Tutorial
Author: Ángel María del Castillo Puente
Date Added: Feb 09, 2009 Date Modified: Jun 21, 2010
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
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globalEDGE Online Module: Developing a Marketing Plan

The globalEDGE Developing a Marketing Strategy Module was created in cooperation with the U.S. Commercial Service, and... see more
Material Type: Presentation
Author: globalEDGE
Date Added: Jul 01, 2009 Date Modified: Aug 09, 2013
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Discussion (none)
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The 1997 Census of Manufacturers

This site contains a great deal of information about the Population as well as the Business Sector. The Census of... see more
Material Type: Simulation
Author: U.S. Government
Date Added: Mar 03, 2000 Date Modified: May 05, 2007
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About this material:
Peer review 3 rating
Peer Reviews 3 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
Personal Collections (1)
Learning Exercises (1)
Accessibility Info (none)

Marketing Research Articles

This is a collection of links to articles that are used in a Marketing Research class. The articles are arranged by topic.
Material Type: Collection
Author: Madhu Viswanathan
Date Added: Dec 02, 2001 Date Modified: Jan 04, 2011
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About this material:
Peer review 2.8 rating
Peer Reviews 2.8 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (none)
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Marketing Research Course and Syllabus

Complete open-source course in marketing research. Send any modifications to author electronically.
Material Type: Tutorial
Author: Michael Hyman
Date Added: Sep 08, 2005 Date Modified: Aug 08, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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Discussion (none)
Personal Collections (3)
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Essentials of Marketing Research

This is a free, online textbook offered by Book Boon.  There seems a need for a research book which can cover the relevant... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Jan 19, 2012 Date Modified: Jan 19, 2012
Peer Review for material titled "Essentials of Marketing Research"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Essentials of Marketing Research: Part I

This is a free, online textbook offered by Book Boon.  The field of marketing has experienced unprecedented developments in... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Jan 19, 2012 Date Modified: Jan 19, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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Making the Most of Big Data - Manager‘s Guide to Business Intelligence Success

This is a free textbook offered by BookBoon.'Big Data, or the large data sets captured by enterprises, is set to change the... see more
Material Type: Open Textbook
Author: Vladlena Benson
Date Added: Feb 18, 2014 Date Modified: Mar 05, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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