MERLOT Materials

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This is a free, online textbook offered by Bookboon.com. "This free textbook introduces the reader to the principles and... see more

This is a free textbook offered by BookBoon. 'This revised edition of the textbook not only provides an in-depth... see more

This revised edition of the textbook not only provides an in-depth introduction to the field of business research for... see more

Create professional online surveys, evaluation forms, questionnaires to collect feedback, market research data, poll... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

This is a free, online textbook offered by Book Boon. There seems a need for a research book which can cover the relevant... see more

Marketing research yields relevant, accurate, and timely information about consumers, and plays a critical role in... see more

This activity is based around a free Excel template for quickly and easily running cluster analysis that is available at... see more

The globalEDGE Developing a Marketing Strategy Module was created in cooperation with the U.S. Commercial Service, and... see more

Instructions appear on the first tab of the Excel file. The two worksheets that follow enable instructors to demonstrate... see more

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies.... see more

¡Maltego Radium (v. 3.3.3) is a penetration testing tool that collects data about organizations, websites, and... see more

This activity ask students to use the demographic and lifestyle data available on the ERsys.com site to determine which... see more

In this task, students review the results of a recent online market research survey undertaken by a firm. Given the... see more

The globalEDGE Global Market Opportunity Assessment Module addresses why it is important to assess global market... see more

This is a free, online textbook offered by Book Boon. The field of marketing has experienced unprecedented developments... see more

ias in Focus Groups Teaching Notes for this Marketing Activity Preferred format: This teaching activity is designed for... see more

Teaching Autoethnography: Personal Writing in the Classroom is dedicated to the practice of immersive ethnographic and... see more

Online open access source consisting of a 500 page book on the Nordic School of Marketing. Contains 40 articles many... see more

This is a free textbook offered by BookBoon. Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the... see more

This is a free textbook offered by BookBoon. 'Textbooks on the subject of marketing research are often overwhelming to... see more

This is a free textbook offered by BookBoon. 'Big Data, or the large data sets captured by enterprises, is set to change... see more

This is a free textbook offered by BookBoon. The table of contents includes: '- Introduction -----The Role of Statistics... see more