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MERLOT II






        

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Materials 1 - 3 shown of 3 results

15.062 Data Mining

Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological... see more
Material Type: Online Course
Author: Prof. Nitin Patel
Date Added: Jun 09, 2011 Date Modified: Aug 20, 2014
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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15.822 Strategic Marketing Measurement

Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize... see more
Material Type: Online Course
Author: Prof. Drazen Prelec
Date Added: Jun 09, 2011 Date Modified: Mar 04, 2013
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About this material:
Peer review 2.75 rating
Peer Reviews 2.75 rating
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15.821 Listening to the Customer

The 15.821 and 15.822 Sequence Marketing research may be divided into methods that emphasize understanding "the customer" and... see more
Material Type: Online Course
Author: Prof. Drazen Prelec
Date Added: Jun 09, 2011 Date Modified: Jun 09, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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