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MERLOT II






        

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Materials 1 - 10 shown of 11 results

Marketing Research Unit for Introductory Marketing

Information about marketing research for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 25, 2014
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Peer review 4.3 rating
Peer Reviews 4.3 rating
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How To Learn More About an Industry

This site contains a very detailed outline for conducting research on an industry. Of most value are the links to outside... see more
Material Type: Reference Material
Author: Gary Polson
Date Added: Sep 13, 2002 Date Modified: Dec 29, 2007
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Peer review 4.3 rating
Peer Reviews 4.3 rating
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An Internet Tour for Market Research

This article examines a selection of these tools. The tour makes a few observations on secondary and primary data collection... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Nov 04, 2006 Date Modified: Dec 29, 2007
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Peer review 4 rating
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Survey Design

This is a tutorial that provides a general explanation for designing surveys. It is a commercial site, but seems to cover... see more
Material Type: Reference Material
Author: Creative Research Systems
Date Added: Aug 24, 2004 Date Modified: Jan 04, 2012
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Peer review 3.7 rating
Peer Reviews 3.7 rating
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Media Tracker

The Media Tracker enables the user to input either a zipcode or city and state to determine the media that serve that area. ... see more
Material Type: Reference Material
Author: Center for Public Integrity
Date Added: Aug 29, 2004 Date Modified: Mar 02, 2012
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Introducing the Marketing Research Mix - a tool for Practitioners and Scholars.

History shows that research was part of the famous Marketing Mix in its early days; but over time it has been removed. This... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Mar 09, 2007 Date Modified: Mar 09, 2007
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Market watch

No description given
Material Type: Reference Material
Author: CBS market watch news
Date Added: May 04, 2004 Date Modified: May 04, 2004
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Reviewed by members of Editorial board for inclusion in MERLOT.
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User review 4 average rating
User Rating 4 user rating
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Marketing Research Toolbox

Multiple choice questionsTest your knowledge of each chapter topic before examsWeb linksCheck out the most important... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Mar 09, 2007 Date Modified: Sep 09, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Sampling for Internet Surveys. An examination of respondent selection for Internet research.

The traditional methods of probability and non-probability sample selection are applicable to Internet surveys and... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Mar 09, 2007 Date Modified: Mar 09, 2007
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U.S, Data Profile

This U.S. Census site enables the user to search by state for very specific information. General demographic information is... see more
Material Type: Reference Material
Author: American Community Survey
Date Added: Aug 24, 2004 Date Modified: Mar 03, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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