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MERLOT II






        

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Materials 1 - 10 shown of 54 results

15.062 Data Mining

Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological... see more
Material Type: Online Course
Author: Prof. Nitin Patel
Date Added: Jun 09, 2011 Date Modified: Aug 20, 2014
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Lesson Plan for Market Research

This Bized site provides a lesson plan on the subject of market research and particularly the relevance of secondary... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Discussion (none)
Personal Collections (5)
Learning Exercises (none)
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How To Learn More About an Industry

This site contains a very detailed outline for conducting research on an industry. Of most value are the links to outside... see more
Material Type: Reference Material
Author: Gary Polson
Date Added: Sep 13, 2002 Date Modified: Dec 29, 2007
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About this material:
Peer review 4.3 rating
Peer Reviews 4.3 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (none)
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Marketing Research Unit for Introductory Marketing

Information about marketing research for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 25, 2014
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About this material:
Peer review 4.3 rating
Peer Reviews 4.3 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
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VALS Market Segmentation- Personality Traits and Consumer Behavior

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies. The... see more
Material Type: Quiz/Test
Author: SRI Consulting Business Intelligence
Date Added: Feb 03, 2008 Date Modified: Feb 13, 2013
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
Personal Collections (1)
Learning Exercises (none)
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An Internet Tour for Market Research

This article examines a selection of these tools. The tour makes a few observations on secondary and primary data collection... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Nov 04, 2006 Date Modified: Dec 29, 2007
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
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Personal Collections (1)
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Select-A-City for Demographic and Economic Opportunities, Using an Online Database

This activity ask students to use the demographic and lifestyle data available on the ERsys.com site to determine which city... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jun 08, 2012
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Peer review 5 rating
Peer Reviews 5 rating
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globalEDGE Online Course Module: Global Market Opportunity Assessment

The globalEDGE Global Market Opportunity Assessment Module addresses why it is important to assess global market... see more
Material Type: Presentation
Author: globalEDGE
Date Added: Jul 01, 2009 Date Modified: Aug 09, 2013
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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How to Learn More About a Company by Examining its Products

At this site, one can learn more about a company by examining and testing its products. Reviewing competitors products can... see more
Material Type: Tutorial
Author: Gary Polson
Date Added: Sep 13, 2002 Date Modified: Dec 28, 2009
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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Personal Collections (3)
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Market Research

Market research is an interactive technical note which shows the process of market research in a very practical manner.... see more
Material Type: Tutorial
Author: Ángel María del Castillo Puente
Date Added: Feb 09, 2009 Date Modified: Jun 21, 2010
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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