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MERLOT II






        

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Materials 1 - 10 shown of 53 results

Essentials of Marketing Research: Part II

This is a free textbook offered by BookBoon.'Textbooks on the subject of marketing research are often overwhelming to the... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Feb 26, 2014 Date Modified: Mar 05, 2014
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Editor Review avg: 3 rating
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Making the Most of Big Data - Manager‘s Guide to Business Intelligence Success

This is a free textbook offered by BookBoon.'Big Data, or the large data sets captured by enterprises, is set to change the... see more
Material Type: Open Textbook
Author: Vladlena Benson
Date Added: Feb 18, 2014 Date Modified: Mar 05, 2014
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Editor Review avg: 3 rating
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The Power of Conjoint Analysis Insight into preference, choice and trade-off

This is a free textbook offered by BookBoon.The table of contents includes:'- Introduction-----The Role of Statistics in... see more
Material Type: Open Textbook
Author: David C. S. Murray
Date Added: Feb 11, 2014 Date Modified: Mar 05, 2014
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Editor Review avg: 3 rating
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Maltego Radium: Mapping Network Ties and Identities across the Internet

¡Maltego Radium (v. 3.3.3) is a penetration testing tool that collects data about organizations, websites, and identities,... see more
Material Type: Presentation
Author: Shalin Hai-Jew
Date Added: Mar 20, 2013 Date Modified: Sep 15, 2013
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Editor Review avg: 4.5 rating
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Essentials of Marketing Research

This is a free, online textbook offered by Book Boon.  There seems a need for a research book which can cover the relevant... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Jan 19, 2012 Date Modified: Jan 19, 2012
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Editor Review avg: 5 rating
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Essentials of Marketing Research: Part I

This is a free, online textbook offered by Book Boon.  The field of marketing has experienced unprecedented developments in... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Jan 19, 2012 Date Modified: Jan 19, 2012
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Editor Review avg: 5 rating
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15.062 Data Mining

Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological... see more
Material Type: Online Course
Author: Prof. Nitin Patel
Date Added: Jun 09, 2011 Date Modified: Aug 20, 2014
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Peer Reviews 4.5 rating
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15.822 Strategic Marketing Measurement

Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize... see more
Material Type: Online Course
Author: Prof. Drazen Prelec
Date Added: Jun 09, 2011 Date Modified: Mar 04, 2013
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Peer Reviews 2.75 rating
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15.821 Listening to the Customer

The 15.821 and 15.822 Sequence Marketing research may be divided into methods that emphasize understanding "the customer" and... see more
Material Type: Online Course
Author: Prof. Drazen Prelec
Date Added: Jun 09, 2011 Date Modified: Jun 09, 2011
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Editor Review avg: 5 rating
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Essentials of Marketing Research: Exercises

This is a free, online textbook offered by Bookboon.com. This exercise book contains the following topics: 1. Introduction to... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Jan 12, 2011 Date Modified: Jan 12, 2011
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Editor Review avg: 5 rating
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