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Materials 1 - 2 shown of 2 results

Novartis, commercial strategy for success

This interactive case study has been developed for students to apply their knowledge about how to develop a sales strategy... see more
Material Type: Case Study
Author: Teresa Serra, Claire Bastien
Date Added: Aug 23, 2010 Date Modified: Jun 02, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Conservas La Costa

A practical case about the sizing of the sales force. The multimedia case involves a set of templates that guide students... see more
Material Type: Case Study
Author: Juan Luis Martinez
Date Added: Jul 14, 2009 Date Modified: Jul 14, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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