MERLOT Materials

Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will... see more

This activity ask students to use the demographic and lifestyle data available on the ERsys.com site to determine which... see more

This assignment uses the Near Beer supply chain management simulation to demonstrate the complexities of meeting changes... see more

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more

This is an activity which demonstrated hemispherical lateralization.

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.

This is an assignment using an online break-even analysis calculator, appropriate for any lower level business course.

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.

This is an in-class activity used to demonstrate the life time value of customer satisfaction.

This is an in-class exercise to illustrate individual differences in perception.