MERLOT Materials

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1-4 of 4 results for: Materials Authored by Geoff Fripp

This is a website designed to assist marketing students develop and use a new product sales and profit forecast using the... see more

Lots of good information about deveoping, using and interpreting percptual maps for marketing. The website also contains... see more

A free website designed for marketing lecturers. Contains over 200 activities, discussion exercises and mini-cases.... see more

A free online study guide for marketing students, covering market segmentation, targeting, positioning and perceptual... see more