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MERLOT II






        

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Materials 1 - 7 shown of 7 results

Advertising Principles.com MERLOT Classic

This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more
Material Type: Reference Material
Author: Scott armstrong
Date Added: Mar 01, 2003 Date Modified: May 05, 2014
Peer Review for material titled "Advertising Principles.com"
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About this material:
Peer Reviews 5 rating
User Rating 3.5 user rating
Discussion (2 Comments)
Personal Collections (38)
Learning Exercises (none)
Accessibility Info (none)

Testing Your Advertising IQ

A short 20-question multiple choice quiz taking five minutes to complete.  It provides test-takers with an idea of how much... see more
Material Type: Quiz/Test
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Jul 09, 2013
Peer Review for material titled "Testing Your Advertising IQ"
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About this material:
Peer Reviews 3.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
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Forecasting for Educators

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more
Material Type: Collection
Author: Scott armstrong
Date Added: Jun 22, 2001 Date Modified: Jan 04, 2011
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About this material:
Peer Reviews 3.7 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Evaluating Ad Campaigns

This website provides a structured guide for evaluating an agency's proposal in pdf format, an Excel worksheet to use in the... see more
Material Type: Tutorial
Author: Scott armstrong
Date Added: Oct 18, 2002 Date Modified: Jan 04, 2011
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About this material:
Editor Review avg: 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (5)
Learning Exercises (none)
Accessibility Info (none)

Commercials and Webcasts that illustrate Advertising Principles

A collection of commercials that illustrate various advertising principles such as minimizing price and showing good value. see more
Material Type: Reference Material
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Oct 18, 2011
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About this material:
Editor Review avg: 5 rating
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Creating Ads

A collection of resources on how to create ads. 
Material Type: Reference Material
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Jun 10, 2013
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About this material:
Editor Review avg: 5 rating
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Lecture Slides for Persuasive Advertising

Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other sources.
Material Type: Reference Material
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Oct 18, 2011
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About this material:
Editor Review avg: 5 rating
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