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Using PRIZM Look-up to Identify Consumer Markets

Author: Michelle Kunz
This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and...
Type: Assignment
Date Added: Aug 13, 2010
Date Modified: Apr 17, 2013

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Hemispheric Lateralization: Are You Left- or Right-Brained?

Author: Michelle Kunz
This is an activity which demonstrated hemispherical lateralization.
Type: Assignment
Date Added: Aug 13, 2010
Date Modified: Apr 29, 2013

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Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens

Author: Michelle Kunz
This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on...
Type: Assignment
Date Added: Aug 13, 2010
Date Modified: Jun 08, 2012

Peer Review

Comments (none)
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Social Class Symbols

Author: Michelle Kunz
This is an in-class game/activity, or additional assignment which introduces social class in a consumer...
Type: Assignment
Date Added: Aug 13, 2010
Date Modified: Apr 17, 2013

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Where Would Shoppers Go?

Author: Michelle Kunz
Two formulas and a scenario for students to apply two retail gravitation models used to predict where...
Type: Assignment
Date Added: Aug 13, 2010
Date Modified: Aug 13, 2010

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