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MERLOT II






        

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Materials 1 - 10 shown of 10 results

Supply Chain Management Simulation Activity

This assignment uses the Near Beer supply chain management simulation to demonstrate the complexities of meeting changes in... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Oct 29, 2013
Peer Review for material titled "Supply Chain Management Simulation Activity"
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Using PRIZM Look-up to Identify Consumer Markets

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Apr 17, 2013
Peer Review for material titled "Using PRIZM Look-up to Identify Consumer Markets"
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About this material:
Peer Reviews 5 rating
User Rating 4 user rating
Discussion (1 Comment)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Social Class Symbols

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Aug 21, 2014
Peer Review for material titled "Social Class Symbols"
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About this material:
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Determining the Break-Even Point of Profit for a Campus Service

This is an assignment using an online break-even analysis calculator, appropriate for any lower level business course.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jul 01, 2013
Peer Review for material titled "Determining the Break-Even Point of Profit for a Campus Service"
User Rating for material titled "Determining the Break-Even Point of Profit for a Campus Service"
Member Comments for material titled "Determining the Break-Even Point of Profit for a Campus Service"
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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Financial Value of Customer Satisfaction: Using a Lifetime Value Calculator

This is an in-class activity used to demonstrate the life time value of customer satisfaction. 
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Feb 21, 2013
Peer Review for material titled "Financial Value of Customer Satisfaction: Using a Lifetime Value Calculator"
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Select-A-City for Demographic and Economic Opportunities, Using an Online Database

This activity ask students to use the demographic and lifestyle data available on the ERsys.com site to determine which city... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jun 08, 2012
Peer Review for material titled "Select-A-City for Demographic and Economic Opportunities, Using an Online Database"
User Rating for material titled "Select-A-City for Demographic and Economic Opportunities, Using an Online Database"
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Personal Collections for material titled "Select-A-City for Demographic and Economic Opportunities, Using an Online Database"
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Do You See What I See

This is an in-class exercise to illustrate individual differences in perception.
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Aug 21, 2014
Peer Review for material titled "Do You See What I See"
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jun 08, 2012
Peer Review for material titled "Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens"
User Rating for material titled "Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens"
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Accessibility Info for material titled "Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens"
About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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Hemispheric Lateralization: Are You Left- or Right-Brained?

This is an activity which demonstrated hemispherical lateralization. 
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Apr 29, 2013
Peer Review for material titled "Hemispheric Lateralization: Are You Left- or Right-Brained?"
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About this material:
Peer Reviews 4.12 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
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Where Would Shoppers Go?

Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will choose to... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Aug 13, 2010
Peer Review for material titled "Where Would Shoppers Go?"
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About this material:
Editor Review avg: 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
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