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MERLOT II






        

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Materials 1 - 10 shown of 13 results

The Cameron Balloon Factory MERLOT Classic

This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol, UK. It covers many... see more
Material Type: Case Study
Author: University of Bristol
Date Added: Jul 08, 2000 Date Modified: May 05, 2014
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About this material:
Peer Reviews 5 rating
User Rating 4.88 user rating
Discussion (9 Comments)
Personal Collections (94)
Learning Exercises (2)
Accessibility Info (none)

IKEA communication strategy

This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004. The... see more
Material Type: Case Study
Author: Carmen Abril Barrie
Date Added: Feb 09, 2009 Date Modified: Feb 22, 2011
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
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Marshall International Case Competition

Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from 2005 through 2012 along... see more
Material Type: Case Study
Author: , USC Marshall School of Business
Date Added: Apr 28, 2009 Date Modified: Aug 07, 2013
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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Case Studies from the Knowledge Hub

This site from The Chartered Institute of Marketing offers descriptions of brief cases that can be downloaded. The... see more
Material Type: Case Study
Author: The Chartered Institute of Marketing
Date Added: Jul 27, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
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Ecommerce at Yunnan Lucky Air

"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the United States, was... see more
Material Type: Case Study
Author: Inaki Berenguer
Date Added: Jan 27, 2009 Date Modified: Mar 20, 2014
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About this material:
Peer Reviews 4.75 rating
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Strategic communication at Locarno Film festival

Strategic communication at Locarno Film Festival is an interactive case study that focuses on the prestigious film festival... see more
Material Type: Case Study
Author: Michele Jannuzzi, Laura Illia, Alessio Manzan
Date Added: Jul 17, 2012 Date Modified: Dec 20, 2013
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About this material:
Peer Reviews 4.75 rating
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Novartis, commercial strategy for success

This interactive case study has been developed for students to apply their knowledge about how to develop a sales strategy... see more
Material Type: Case Study
Author: Teresa Serra, Claire Bastien
Date Added: Aug 23, 2010 Date Modified: Jun 02, 2011
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About this material:
Peer Reviews 4.5 rating
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100+ Case Studies: Social Media Marketing Examples

A reference for case studies and ideas about brands using social media.
Material Type: Case Study
Author: Christine Whittemore
Date Added: Oct 03, 2011 Date Modified: Jul 03, 2013
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About this material:
Peer Reviews 4.25 rating
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Conservas La Costa

A practical case about the sizing of the sales force. The multimedia case involves a set of templates that guide students... see more
Material Type: Case Study
Author: Juan Luis Martinez
Date Added: Jul 14, 2009 Date Modified: Jul 14, 2009
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About this material:
Editor Review avg: 5 rating
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eMe: event music experience

The case study tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the... see more
Material Type: Case Study
Author: Manuel Alonso, Maria Luisa Mendez
Date Added: Jul 17, 2012 Date Modified: Jul 17, 2012
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About this material:
Editor Review avg: 5 rating
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