Search Materials
Sort materials by
Search Materials
Get more information on the MERLOT Editors' Choice Award in a new window.
Get more information on the MERLOT Classics Award in a new window.
Get more information on the JOLT Award in a new window.
Go to Search Page
View material results for all categories
Search all MERLOT
Click here to go to your profile
Select to go to your workspace
Click here to go to your Dashboard Report
Click here to go to your Content Builder
Click here to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help

MERLOT II






        

Refine Your Search:

Materials 1 - 5 shown of 5 results

IKEA communication strategy

This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004. The... see more
Material Type: Case Study
Author: Carmen Abril Barrie
Date Added: Feb 09, 2009 Date Modified: Feb 22, 2011
Peer Review for material titled "IKEA communication strategy"
User Rating for material titled "IKEA communication strategy"
Member Comments for material titled "IKEA communication strategy"
Learning Exercises for material titled "IKEA communication strategy"
Personal Collections for material titled "IKEA communication strategy"
Accessibility Info for material titled "IKEA communication strategy"
About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Controversy in Advertising - the Pornography Debate

This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin Klein ads. ... see more
Material Type: Case Study
Author: Media Awareness Network
Date Added: May 04, 2002 Date Modified: Nov 17, 2008
Peer Review for material titled "Controversy in Advertising - the Pornography Debate"
User Rating for material titled "Controversy in Advertising - the Pornography Debate"
Member Comments for material titled "Controversy in Advertising - the Pornography Debate"
Learning Exercises for material titled "Controversy in Advertising - the Pornography Debate"
Personal Collections for material titled "Controversy in Advertising - the Pornography Debate"
Accessibility Info for material titled "Controversy in Advertising - the Pornography Debate"
About this material:
Peer Reviews 4.6 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)

Public Service Advertising - Case Studies

This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your organizational... see more
Material Type: Case Study
Author: Goodwill Communications
Date Added: May 07, 2002 Date Modified: Feb 03, 2012
Peer Review for material titled "Public Service Advertising - Case Studies"
User Rating for material titled "Public Service Advertising - Case Studies"
Member Comments for material titled "Public Service Advertising - Case Studies"
Learning Exercises for material titled "Public Service Advertising - Case Studies"
Personal Collections for material titled "Public Service Advertising - Case Studies"
Accessibility Info for material titled "Public Service Advertising - Case Studies"
About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

Case Studies on the Tobacco Industry

On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco Control Research at the... see more
Material Type: Case Study
Author: The Centre for Tobacco Control Research
Date Added: Jul 27, 2004 Date Modified: Jun 24, 2008
Peer Review for material titled "Case Studies on the Tobacco Industry"
User Rating for material titled "Case Studies on the Tobacco Industry"
Member Comments for material titled "Case Studies on the Tobacco Industry"
Learning Exercises for material titled "Case Studies on the Tobacco Industry"
Personal Collections for material titled "Case Studies on the Tobacco Industry"
Accessibility Info for material titled "Case Studies on the Tobacco Industry"
About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

"Keep Smiling - No One's Going to Die"

In 1999, the House of Commons Health Select Committee obtained access to internal documents from the five main advertising... see more
Material Type: Case Study
Author: Gerard Hastings and Lynn MacFadyen
Date Added: Jul 27, 2004 Date Modified: Mar 06, 2006
Peer Review for material titled ""Keep Smiling - No One's Going to Die""
User Rating for material titled ""Keep Smiling - No One's Going to Die""
Member Comments for material titled ""Keep Smiling - No One's Going to Die""
Learning Exercises for material titled ""Keep Smiling - No One's Going to Die""
Personal Collections for material titled ""Keep Smiling - No One's Going to Die""
Accessibility Info for material titled ""Keep Smiling - No One's Going to Die""
About this material:
Peer Reviews 3 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)
RSS Feed

Results page 1 of 1
Jump to page