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IKEA communication strategy

Author: Carmen Abril Barrie
This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to...
Type: Case Study
Date Added: Feb 09, 2009
Date Modified: Feb 22, 2011

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Case Studies on the Tobacco Industry

Author: The Centre for Tobacco Control Research
On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco...
Type: Case Study
Date Added: Jul 27, 2004
Date Modified: Jun 24, 2008

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"Keep Smiling - No One's Going to Die"

Author: Gerard Hastings and Lynn MacFadyen
In 1999, the House of Commons Health Select Committee obtained access to internal documents from the five...
Type: Case Study
Date Added: Jul 27, 2004
Date Modified: Mar 06, 2006

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Public Service Advertising - Case Studies

Author: Goodwill Communications
This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing...
Type: Case Study
Date Added: May 07, 2002
Date Modified: Feb 03, 2012

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Controversy in Advertising - the Pornography Debate

Author: Media Awareness Network
This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin...
Type: Case Study
Date Added: May 04, 2002
Date Modified: Nov 17, 2008

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