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Author:
Randall G. Chapman
This is a very comprehensive list of marketing articles in a variety of topics, from advertising to...
Type: Collection
Date Added: Sep 09, 2005
Date Modified: Jul 30, 2011
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Author:
R.G. Chapman
This site provides links to a series of articles concerning New Product and Service Management. There...
Type: Collection
Date Added: Sep 13, 2002
Date Modified: Jun 15, 2009
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Author:
R.G. Chapman
This site provides links to a series of articles concerning Marketing of Services. Some of the articles...
Type: Collection
Date Added: Sep 13, 2002
Date Modified: Mar 01, 2005
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Author:
Scott armstrong
Although this site is designed to support a textbook on forecasting, there are some valuable links and...
Type: Collection
Date Added: Jun 22, 2001
Date Modified: Jan 04, 2011
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Author:
R.G. Chapman
This site provides links to a series of articles concerning Performance Evaluation. Some of the articles...
Type: Collection
Date Added: Sep 13, 2002
Date Modified: Nov 25, 2008
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Author:
Through the Loop Consulting Ltd
This is a collection of useful articles on branding strategy from the team at Henley Management Centre,...
Type: Collection
Date Added: Apr 28, 2002
Date Modified: Jan 02, 2007
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Author:
Chrsitophe M-A Bechellaoui et Anne Parmentelot
Collection complète de cours de marketing.247 pages décomposées en 38 Chapitres : Des bases du Marketing...
Type: Collection
Date Added: Nov 03, 2005
Date Modified: May 19, 2011
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Author:
R.G. Chapman
This site provides links to a series of articles concerning Marketing Management. Some of the articles...
Type: Collection
Date Added: Sep 13, 2002
Date Modified: Jan 04, 2011
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Author:
R.G. Chapman
This site provides links to a series of articles concerning Pricing. Some of the articles are several...
Type: Collection
Date Added: Sep 13, 2002
Date Modified: May 26, 2005
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Author:
Ries & Ries
This site contains a number of short articles that have appeared in Ad Age. They could be used to liven...
Type: Collection
Date Added: Aug 24, 2004
Date Modified: Mar 08, 2012
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