Learning Materials

Author: Jerome A. Holst
This website provides a huge collection of advertising slogans, jingles and catchphrases from the past...
Type: Collection
Date Added: Apr 26, 2003
Date Modified: Jan 13, 2012

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Personal Collections (15)
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Google Online Marketing Challenge

Author: Google
The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students...
Type: Collection
Date Added: May 13, 2008
Date Modified: Mar 13, 2012

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The Gender Ads Project

Author: Lake Tahoe Community College
The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are...
Type: Collection
Date Added: Sep 22, 2008
Date Modified: Jun 01, 2012

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Lifetime Value in Relationship Marketing, Customer Loyalty

Author: Jim Novo
This is a companion site to a book called "Drilling Down: Turning Customer Data Into Profits with a...
Type: Collection
Date Added: Apr 22, 2003
Date Modified: May 02, 2006

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