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MERLOT II






        

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Materials 1 - 4 shown of 4 results

Advertising Slogans, Jingles, and Catchphrases

This website provides a huge collection of advertising slogans, jingles and catchphrases from the past 100 years. This... see more
Material Type: Collection
Author: Jerome A. Holst
Date Added: Apr 26, 2003 Date Modified: May 11, 2014
Peer Review for material titled "Advertising Slogans, Jingles, and Catchphrases"
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (1 Comment)
Personal Collections (15)
Learning Exercises (1)
Accessibility Info (none)

Google Online Marketing Challenge

The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as... see more
Material Type: Collection
Author: Google
Date Added: May 13, 2008 Date Modified: Mar 13, 2012
Peer Review for material titled "Google Online Marketing Challenge"
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

The Gender Ads Project

The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes have been... see more
Material Type: Collection
Author: Scott A. Lukas
Date Added: Sep 22, 2008 Date Modified: Apr 27, 2014
Peer Review for material titled "The Gender Ads Project"
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Lifetime Value in Relationship Marketing, Customer Loyalty

This is a companion site to a book called "Drilling Down: Turning Customer Data Into Profits with a Spreadsheet." The site... see more
Material Type: Collection
Author: Jim Novo
Date Added: Apr 22, 2003 Date Modified: May 02, 2006
Peer Review for material titled "Lifetime Value in Relationship Marketing, Customer Loyalty"
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Personal Collections for material titled "Lifetime Value in Relationship Marketing, Customer Loyalty"
Learning Exercises for material titled "Lifetime Value in Relationship Marketing, Customer Loyalty"
Accessibility Info for material titled "Lifetime Value in Relationship Marketing, Customer Loyalty"
About this material:
Peer review 2.4 rating
Peer Reviews 2.4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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