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Materials 1 - 9 shown of 9 results

Advertising: It's Everywhere

This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in a... see more
Material Type: Drill and Practice
Author: Mike Bassett
Date Added: May 04, 2002 Date Modified: Jan 14, 2015
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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In (10)  Bookmark Collections
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Guerrilla Marketing Lesson Plan

This Bized site provides a lesson plan to encourage students to look at new approaches to advertising that are increasingly... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Apr 26, 2011
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About this material:
Peer review 4.4 rating
Peer Reviews 4.4 rating
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In (2)  Bookmark Collections
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Pricing Policies, Quality, Adding Value and Advertising

This Bized site provides a lesson plan to enhance student understanding of pricing in business. Lesson objectives are... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Apr 26, 2011
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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How Marketers Target Kids

This teaching moment explores segments of people to which beer manufacturers target their ads. An activity is provided for... see more
Material Type: Drill and Practice
Author: Barry Duncan
Date Added: May 04, 2002 Date Modified: Jan 14, 2015
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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Body Image - Photo Manipulation

This is a lesson on how digital manipulation of photographs is used in media today. The lesson includes questions for... see more
Material Type: Drill and Practice
Author: Media Awareness
Date Added: May 04, 2002 Date Modified: Jan 14, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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Evaluating the Packaging of Competitors Using the VIEW Model

This exercise helps students evaluate product packaging of competitors using the VIEW Model of package design (visibility,... see more
Material Type: Drill and Practice
Author: Theresa Flaherty
Date Added: Oct 07, 2002 Date Modified: Jul 21, 2006
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Media Budget Calculations

Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost. ... see more
Material Type: Drill and Practice
Author: Larry Chase
Date Added: Nov 30, 2000 Date Modified: Feb 20, 2003
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 2 average rating
User Rating 2 user rating
Discussion (1 Comment)
In (1)  Bookmark Collections
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Why Do I Want All this Stuff?

Thsi site contains a number of exercises that help explain advertising to students. Although designed for secondary schools,... see more
Material Type: Drill and Practice
Author: EcEdWeb
Date Added: Aug 27, 2005 Date Modified: Jul 21, 2006
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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In (2)  Bookmark Collections
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Advertising Slogan Hall of Fame

This U.K. site has a listing of the ten Hall of Fame ads from 2000 to 2003. Both the slogan and brand are matched. Also... see more
Material Type: Drill and Practice
Author: Ad Slogans.com
Date Added: Jul 19, 2004 Date Modified: Jul 19, 2004
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Reviewed by members of Editorial board for inclusion in MERLOT.
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