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MERLOT II






        

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Materials 1 - 10 shown of 10 results

And Now a Word from Our Sponsors

This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in a... see more
Material Type: Drill and Practice
Author: Mike Bassett
Date Added: May 04, 2002 Date Modified: Jul 30, 2011
Peer Review for material titled "And Now a Word from Our Sponsors"
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (10)
Learning Exercises (none)
Accessibility Info (none)

Guerrilla Marketing Lesson Plan

This Bized site provides a lesson plan to encourage students to look at new approaches to advertising that are increasingly... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Apr 26, 2011
Peer Review for material titled "Guerrilla Marketing Lesson Plan"
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About this material:
Peer review 4.4 rating
Peer Reviews 4.4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Pricing Policies, Quality, Adding Value and Advertising

This Bized site provides a lesson plan to enhance student understanding of pricing in business. Lesson objectives are... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Apr 26, 2011
Peer Review for material titled "Pricing Policies, Quality, Adding Value and Advertising"
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Demographic Beer

This teaching moment explores segments of people to which beer manufacturers target their ads. An activity is provided for... see more
Material Type: Drill and Practice
Author: Barry Duncan
Date Added: May 04, 2002 Date Modified: Jun 29, 2006
Peer Review for material titled "Demographic Beer"
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Developing Promotion Creativity

This is an exercise designed to help students think creatively about advertising slogans. Students are presented with a... see more
Material Type: Drill and Practice
Author: Theresa Flaherty
Date Added: Oct 07, 2002 Date Modified: May 28, 2010
Peer Review for material titled "Developing Promotion Creativity"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)

Evaluating the Packaging of Competitors Using the VIEW Model

This exercise helps students evaluate product packaging of competitors using the VIEW Model of package design (visibility,... see more
Material Type: Drill and Practice
Author: Theresa Flaherty
Date Added: Oct 07, 2002 Date Modified: Jul 21, 2006
Peer Review for material titled "Evaluating the Packaging of Competitors Using the VIEW Model"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Media Budget Calculations

Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost. ... see more
Material Type: Drill and Practice
Author: Larry Chase
Date Added: Nov 30, 2000 Date Modified: Feb 20, 2003
Peer Review for material titled "Media Budget Calculations"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 2 average rating
User Rating 2 user rating
Discussion (1 Comment)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Photograph Truth in the Digital Age

This is a lesson on how digital manipulation of photographs is used in media today. The lesson includes questions for... see more
Material Type: Drill and Practice
Author: Media Awareness
Date Added: May 04, 2002 Date Modified: Jul 21, 2006
Peer Review for material titled "Photograph Truth in the Digital Age"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Why Do I Want All this Stuff?

Thsi site contains a number of exercises that help explain advertising to students. Although designed for secondary schools,... see more
Material Type: Drill and Practice
Author: EcEdWeb
Date Added: Aug 27, 2005 Date Modified: Jul 21, 2006
Peer Review for material titled "Why Do I Want All this Stuff?"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Advertising Slogan Hall of Fame

This U.K. site has a listing of the ten Hall of Fame ads from 2000 to 2003. Both the slogan and brand are matched. Also... see more
Material Type: Drill and Practice
Author: Ad Slogans.com
Date Added: Jul 19, 2004 Date Modified: Jul 19, 2004
Peer Review for material titled "Advertising Slogan Hall of Fame"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)
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