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MERLOT II






    

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Materials 1 - 10 shown of 23 results

Comparative Media Systems

This is a free, online course offered by the Saylor Foundation.'Whether you know it or not, you are actively contributing to... see more
Material Type: Online Course
Author: The Saylor Foundation
Date Added: Feb 07, 2013 Date Modified: Mar 03, 2014
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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15.062 Data Mining

Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological... see more
Material Type: Online Course
Author: Prof. Nitin Patel
Date Added: Jun 09, 2011 Date Modified: Aug 20, 2014
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Social Marketing

This free, online textbook is a unit that "examines the nature of social marketing and how the adoption of marketing... see more
Material Type: Online Course
Author: Unknown
Date Added: Feb 15, 2010 Date Modified: Jul 05, 2014
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Media, Education, and the Marketplace

How can we harness the emerging forms of interactive media to enhance the learning process? Professor Miyagawa and prominent... see more
Material Type: Online Course
Author: Prof. Shigeru Miyagawa
Date Added: Jun 09, 2011 Date Modified: Jun 10, 2015
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Peer review 4 rating
Peer Reviews 4 rating
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15.356 How to Develop "Breakthrough" Products and Services

To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research... see more
Material Type: Online Course
Author: Prof. Eric von Hippel
Date Added: Jun 09, 2011 Date Modified: Jun 18, 2012
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Organizing for Innovative Product Development

This course introduces new product development. Topics include technology transfer, relations between science and technology,... see more
Material Type: Online Course
Author: Heng Xu Prof. Tom Allen
Date Added: Jun 09, 2011 Date Modified: Dec 16, 2013
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Marketing Management

This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs,... see more
Material Type: Online Course
Author: Prof. John Hauser
Date Added: Jun 09, 2011 Date Modified: Aug 14, 2012
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Peer review 4 rating
Peer Reviews 4 rating
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15.822 Strategic Marketing Measurement

Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize... see more
Material Type: Online Course
Author: Prof. Drazen Prelec
Date Added: Jun 09, 2011 Date Modified: Mar 04, 2013
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Peer review 2.75 rating
Peer Reviews 2.75 rating
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15.834 Marketing Strategy

The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most... see more
Material Type: Online Course
Author: Prof. Birger Wernerfelt
Date Added: Jun 09, 2011 Date Modified: Jun 25, 2013
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Peer review 2.5 rating
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CMS.610 / CMS.922 Media Industries and Systems

This course examines the interplay of art, science, and commerce shaping the production, marketing, distribution, and... see more
Material Type: Online Course
Author: Dr. Christopher Weaver
Date Added: Jun 09, 2011 Date Modified: Jul 01, 2013
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Peer review 2 rating
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