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Author:
McGraw-Hill Learning Solutions
What is marketing? Why is it important? What does it consist of? In Introduction to Marketing, these...
Type: Online Course
Date Added: Jun 11, 2009
Date Modified: Jan 13, 2011
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Author:
Prof. Eric von Hippel
To prosper, firms must develop major product and service innovations. Often, though, they don't know how....
Type: Online Course
Date Added: Jun 09, 2011
Date Modified: Jun 18, 2012
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Author:
Unknown
This free, online textbook is a unit that "examines the nature of social marketing and how the adoption...
Type: Online Course
Date Added: Feb 15, 2010
Date Modified: Apr 01, 2011
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Author:
Prof. John Hauser
This course is an introduction to the theory and application of marketing. Marketing topics covered...
Type: Online Course
Date Added: Jun 09, 2011
Date Modified: Aug 14, 2012
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Author:
Prof. Drazen Prelec
Marketing research may be divided into methods that emphasize understanding "the customer" and methods...
Type: Online Course
Date Added: Jun 09, 2011
Date Modified: Mar 04, 2013
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Author:
Prof. Nitin Patel
Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of...
Type: Online Course
Date Added: Jun 09, 2011
Date Modified: Aug 09, 2011
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Author:
Prof. Shigeru Miyagawa
How can we harness the emerging forms of interactive media to enhance the learning process? Professor...
Type: Online Course
Date Added: Jun 09, 2011
Date Modified: Aug 05, 2011
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Author:
Larry Cooperman, Peter Alexander
El tema de este curso pertenece a un campo velozmente cambiante y planeamos mantener este curso vigente...
Type: Online Course
Date Added: Jan 08, 2009
Date Modified: Jul 20, 2012
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Author:
Prof. Duncan Simester
This course provides an introduction to the fundamental concepts of marketing, including a customer...
Type: Online Course
Date Added: Jun 09, 2011
Date Modified: Jun 09, 2011
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Author:
Prof. Shane Frederick
This course is an introduction to marketing: the study or practice of providing goods or services that...
Type: Online Course
Date Added: Jun 09, 2011
Date Modified: Jun 09, 2011
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