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15.822 Strategic Marketing Measurement

Author: Prof. Drazen Prelec
Marketing research may be divided into methods that emphasize understanding "the customer" and methods...
Type: Online Course
Date Added: Jun 09, 2011
Date Modified: Mar 04, 2013

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15.062 Data Mining

Author: Prof. Nitin Patel
Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of...
Type: Online Course
Date Added: Jun 09, 2011
Date Modified: Aug 09, 2011

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15.821 Listening to the Customer

Author: Prof. Drazen Prelec
The 15.821 and 15.822 Sequence Marketing research may be divided into methods that emphasize...
Type: Online Course
Date Added: Jun 09, 2011
Date Modified: Jun 09, 2011

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