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MERLOT II






        

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Materials 1 - 10 shown of 14 results

eMarketing: The Essential Guide to Online Marketing

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.
Material Type: Open Textbook
Author: Rob Stokes
Date Added: Aug 24, 2008 Date Modified: Apr 22, 2014
Peer Review for material titled "eMarketing: The Essential Guide to Online Marketing"
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 4 average rating
User Rating 4 user rating
Discussion (3 Comments)
Personal Collections (15)
Learning Exercises (none)
Accessibility Info (1)

Introduction to Social Networking Methods

This on-line textbook introduces many of the basics of formal approaches to the analysis of social networks. The text relies... see more
Material Type: Open Textbook
Author: other contributors, see text, Mark Riddle, Robert A. Hanneman
Date Added: Dec 01, 2008 Date Modified: May 19, 2014
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (none)

Core Concepts of Marketing

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more
Material Type: Open Textbook
Author: John Burnett
Date Added: Dec 19, 2008 Date Modified: Apr 22, 2014
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (1)

Accounting I

he purpose of accounting is to provide a means of recording, reporting, summarizing, and interpreting economic data. In order... see more
Material Type: Open Textbook
Author: John Petroff
Date Added: Oct 06, 2008 Date Modified: Apr 22, 2014
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About this material:
Peer review 3 rating
Peer Reviews 3 rating
User Rating (not rated)
Discussion (none)
Personal Collections (13)
Learning Exercises (none)
Accessibility Info (none)

Accounting II

This course is a review of concepts of how accounting is designed to help management make its most important financial... see more
Material Type: Open Textbook
Author: John Petroff
Date Added: Oct 06, 2008 Date Modified: Apr 22, 2014
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About this material:
Peer review 3 rating
Peer Reviews 3 rating
User Rating (not rated)
Discussion (none)
Personal Collections (13)
Learning Exercises (none)
Accessibility Info (none)

Principles of Entrepreneurship

Economists and business people differ in their definitions of entrepreneurship. Most, however, agree that entrepreneurship is... see more
Material Type: Open Textbook
Author: Jeanne Holden
Date Added: Oct 06, 2008 Date Modified: Apr 22, 2014
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About this material:
Peer review 2.25 rating
Peer Reviews 2.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (14)
Learning Exercises (none)
Accessibility Info (none)

Clear and Simple: Developing Effective Print Materials for Low-Literate Readers

This guide outlines a process for developing publications for people with limited-literacy skills. The process was derived... see more
Material Type: Open Textbook
Author: National Cancer Institute Multiple Authors
Date Added: Oct 07, 2008 Date Modified: Apr 22, 2014
Peer Review for material titled "Clear and Simple: Developing Effective Print Materials for Low-Literate Readers"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (none)

Electronic Commerce: The Strategic Perspective (2nd ed.)

PDF documentThis exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The... see more
Material Type: Open Textbook
Author: Leyland F. Pitt, Richard T Watson, Pierre Berthon, George M. Zinkahn
Date Added: Oct 06, 2008 Date Modified: Jun 03, 2014
Peer Review for material titled "Electronic Commerce: The Strategic Perspective (2nd ed.)"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
Personal Collections (16)
Learning Exercises (none)
Accessibility Info (1)

Financial Analysis

This is an advanced professional course intended for individuals working in banks, investment companies, stock brokers or... see more
Material Type: Open Textbook
Author: John Petroff
Date Added: Oct 06, 2008 Date Modified: Aug 01, 2014
Peer Review for material titled "Financial Analysis"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
Personal Collections (12)
Learning Exercises (none)
Accessibility Info (none)

Macroeconomics

The purpose of this topic is to look at the nature and purpose of the science of economics. The methodology is studied. A... see more
Material Type: Open Textbook
Author: John Petroff
Date Added: Oct 06, 2008 Date Modified: Jun 11, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User review 3 average rating
User Rating 3 user rating
Discussion (1 Comment)
Personal Collections (12)
Learning Exercises (none)
Accessibility Info (none)
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