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Author:
Richard T Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkahn
PDF documentThis exciting new text provides a strategic marketing and managerial perspective of...
Type: Open Textbook
Date Added: Oct 06, 2008
Date Modified: Nov 17, 2011
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Author:
Zorayda Ruth Andam
״Internet commerce is a powerful tool in the economic growth of developing countries. However, this is...
Type: Open Textbook
Date Added: Jun 30, 2011
Date Modified: Jun 30, 2011
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Author:
Diane Cabell, et al.
״The broadest definition of e-commerce is "the conduct of transactions by electronic means״. We will...
Type: Open Textbook
Date Added: Jun 30, 2011
Date Modified: Jun 30, 2011
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Author:
Peter Chen
״This guide is written for managers who have an interest in expanding their approach to public...
Type: Open Textbook
Date Added: Jun 28, 2011
Date Modified: Jun 28, 2011
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Author:
Jim Green
״This book shows you how to: take full advantage of the web and the extensive and inexpensive range of...
Type: Open Textbook
Date Added: Jun 29, 2011
Date Modified: Jun 29, 2011
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Author:
Ajay Ahuja
״If you can point and click a mouse, type on a keyboard and have a basic grasp of the English language...
Type: Open Textbook
Date Added: Jun 29, 2011
Date Modified: Jun 29, 2011
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Author:
Rodolfo Noel S. Quimbo
״The legal questions arising from the increasingly complex world of the Internet has raised questions...
Type: Open Textbook
Date Added: Jun 30, 2011
Date Modified: Jun 30, 2011
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Author:
David Phillips
״The Internet is driving a knowledge explosion. More knowledge has been accumulated by the Internet in...
Type: Open Textbook
Date Added: Jun 29, 2011
Date Modified: Jun 29, 2011
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Author:
CIO Whitepapers
This is a free textbook offered by BookBoon.'Social Media is already very well known and widely used, but...
Type: Open Textbook
Date Added: Feb 06, 2013
Date Modified: Feb 06, 2013
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