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Materials 1 - 10 shown of 37 results

An introduction to Business Research Methods

''This revised edition of the textbook not only provides an in-depth introduction to the field of business research for... see more
Material Type: Open Textbook
Author: Sue Greener, Joe Martelli
Date Added: Feb 24, 2015 Date Modified: Feb 24, 2015
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Simple Alchemy: Turn Cold Calls into GOLD Calls

This is a free book from BookBoon.'Unless you work for a company that provides you with leads on a silver platter, you need... see more
Material Type: Open Textbook
Author: Clive C. Price, Jean B. Dean
Date Added: Jan 29, 2015 Date Modified: Feb 13, 2015
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The Four Faces of Marketing

This is a free book from BookBoon.'Ideally, Marketing is accountable, generates bulletproof business outcomes, drives growth... see more
Material Type: Open Textbook
Author: Leigh Cowan
Date Added: Nov 18, 2014 Date Modified: Nov 18, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Notes on regression & forecasting

This web site contains notes and materials for a course on statistical forecasting that has been taught at the Fuqua School... see more
Material Type: Open Textbook
Author: Robert Nau
Date Added: Nov 01, 2014 Date Modified: Nov 06, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Good quality material; may be reviewed
avg: 4 rating

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Marketing

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of Marketing.... see more
Material Type: Open Textbook
Author: Boundless
Date Added: Oct 14, 2014 Date Modified: Feb 20, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Media Studies 101 ~ A Creative Commons Textbook

Media Studies 101 is 'the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We... see more
Material Type: Open Textbook
Author: Erika Pearson, Editor
Date Added: Sep 17, 2014 Date Modified: Feb 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Introduction to Mass Media

An undergraduate Open Textbook created by William Hart, Ph.D.[1] and his graduate students in MCM510[2] at Norfolk State... see more
Material Type: Open Textbook
Author: William Hart
Date Added: Jul 16, 2014 Date Modified: Feb 20, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Open Textbook Library

Open Textbook Library, aka, The Open Academic Textbook Catalog is hosted and maintained by the University of Minnesota. This... see more
Material Type: Open Textbook
Author: Open Textbook Library Staff
Date Added: Mar 29, 2014 Date Modified: Apr 15, 2014
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Reviewed by members of Editorial board for inclusion in MERLOT.
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The Naked Buyer Everything sales people need to know about procurement

This is a free textbook offered by BookBoon.'This is 'a practical book for sales professionals to improve their sales.... see more
Material Type: Open Textbook
Author: Michel van den Broek
Date Added: Mar 03, 2014 Date Modified: Mar 05, 2014
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Essentials of Marketing Research: Part II

This is a free textbook offered by BookBoon.'Textbooks on the subject of marketing research are often overwhelming to the... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Feb 26, 2014 Date Modified: Mar 05, 2014
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