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MERLOT II






        

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Materials 1 - 10 shown of 12 results

Media Studies 101 ~ A Creative Commons Textbook

Media Studies 101 is 'the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We... see more
Material Type: Open Textbook
Author: Erika Pearson, Editor
Date Added: Sep 17, 2014 Date Modified: Feb 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Introduction to Mass Media

An undergraduate Open Textbook created by William Hart, Ph.D.[1] and his graduate students in MCM510[2] at Norfolk State... see more
Material Type: Open Textbook
Author: William Hart
Date Added: Jul 16, 2014 Date Modified: Feb 20, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Pay Per Click advertising - How Google changed advertising and how to master AdWords

 This is a free textbook offered by BookBoon.'This book is both an introduction to Pay Per Click advertising, as well as a... see more
Material Type: Open Textbook
Author: Gareth Morgan, Chris Gurner
Date Added: Feb 25, 2014 Date Modified: Mar 05, 2014
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Search Engine Optimisation

This is a free textbook offered by BookBoon.'Search Engine Optimization (also known as search engine optimisation or SEO) is... see more
Material Type: Open Textbook
Author: Jacqui Carrel
Date Added: Feb 17, 2014 Date Modified: Mar 05, 2014
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Understanding Media and Social Culture – An Introduction to Mass Communication

This is a free textbook offered by Saylor Foundation.'Understanding Media and Culture: An Introduction to Mass... see more
Material Type: Open Textbook
Author: Jack Lule
Date Added: Jan 09, 2013 Date Modified: Mar 06, 2015
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Guide to Managing Media and Public Relations in the Linux Community

This book "is intended for people who want to learn practical and cost-effective ways to raise the profile of an organization... see more
Material Type: Open Textbook
Author: Sheldon Rose
Date Added: Jun 29, 2011 Date Modified: Dec 16, 2013
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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In Defense of Advertising

״In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von... see more
Material Type: Open Textbook
Author: Jerry Kirkpatrick
Date Added: Jun 29, 2011 Date Modified: Jun 29, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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The Clock that Had no Hands

״Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know... see more
Material Type: Open Textbook
Author: Herbert Kaufman
Date Added: Jun 29, 2011 Date Modified: Jun 29, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Media and Cultural Theory

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for undergraduates... see more
Material Type: Open Textbook
Author: Stephen Hill, Bevis Fenner
Date Added: Jan 12, 2011 Date Modified: Aug 20, 2014
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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We the Media: Grassroots Journalism by the People, for the People

״Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a conversation.... see more
Material Type: Open Textbook
Author: Dan Gillmor
Date Added: Feb 18, 2010 Date Modified: Mar 06, 2015
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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