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MERLOT II






        

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Materials 1 - 9 shown of 9 results

Launch! Advertising and Promotion in Real Time

״This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more
Material Type: Open Textbook
Author: Lisa Duke Cornell, Michael R. Solomon, Amit Nizan
Date Added: Feb 15, 2010 Date Modified: Nov 15, 2013
Peer Review for material titled "Launch! Advertising and Promotion in Real Time"
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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Media and Cultural Theory

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for undergraduates... see more
Material Type: Open Textbook
Author: Stephen Hill, Bevis Fenner
Date Added: Jan 12, 2011 Date Modified: Aug 20, 2014
Peer Review for material titled "Media and Cultural Theory"
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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Guide to Managing Media and Public Relations in the Linux Community

This book "is intended for people who want to learn practical and cost-effective ways to raise the profile of an organization... see more
Material Type: Open Textbook
Author: Sheldon Rose
Date Added: Jun 29, 2011 Date Modified: Dec 16, 2013
Peer Review for material titled "Guide to Managing Media and Public Relations in the Linux Community"
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User Rating (not rated)
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Clear and Simple: Developing Effective Print Materials for Low-Literate Readers

This guide outlines a process for developing publications for people with limited-literacy skills. The process was derived... see more
Material Type: Open Textbook
Author: National Cancer Institute Multiple Authors
Date Added: Oct 07, 2008 Date Modified: Apr 22, 2014
Peer Review for material titled "Clear and Simple: Developing Effective Print Materials for Low-Literate Readers"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4.5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (11)
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Understanding Media and Social Culture – An Introduction to Mass Communication

This is a free textbook offered by Saylor Foundation.'According to Jack Lule, the world did not need another introductory... see more
Material Type: Open Textbook
Author: Jack Lule
Date Added: Jan 09, 2013 Date Modified: Sep 22, 2014
Peer Review for material titled "Understanding Media and Social Culture – An Introduction to Mass Communication"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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In Defense of Advertising

״In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von... see more
Material Type: Open Textbook
Author: Jerry Kirkpatrick
Date Added: Jun 29, 2011 Date Modified: Jun 29, 2011
Peer Review for material titled "In Defense of Advertising"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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Pay Per Click advertising - How Google changed advertising and how to master AdWords

 This is a free textbook offered by BookBoon.'This book is both an introduction to Pay Per Click advertising, as well as a... see more
Material Type: Open Textbook
Author: Gareth Morgan, Chris Gurner
Date Added: Feb 25, 2014 Date Modified: Mar 05, 2014
Peer Review for material titled "Pay Per Click advertising - How Google changed advertising and how to master AdWords"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Useful material in MERLOT
avg: 3 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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Search Engine Optimisation

This is a free textbook offered by BookBoon.'Search Engine Optimization (also known as search engine optimisation or SEO) is... see more
Material Type: Open Textbook
Author: Jacqui Carrel
Date Added: Feb 17, 2014 Date Modified: Mar 05, 2014
Peer Review for material titled "Search Engine Optimisation"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Useful material in MERLOT
avg: 3 rating

User Rating (not rated)
Discussion (none)
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The Clock that Had no Hands

״Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know... see more
Material Type: Open Textbook
Author: Herbert Kaufman
Date Added: Jun 29, 2011 Date Modified: Jun 29, 2011
Peer Review for material titled "The Clock that Had no Hands"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)
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