Search Materials
Sort materials by
Search Materials
Get more information on the MERLOT Editors' Choice Award in a new window.
Get more information on the MERLOT Classics Award in a new window.
Get more information on the JOLT Award in a new window.
Go to Search Page
View material results for all categories
Search all MERLOT
Click here to go to your profile
Select to go to your workspace
Click here to go to your Dashboard Report
Click here to go to your Content Builder
Click here to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help

MERLOT II






        

Refine Your Search:

Materials 1 - 4 shown of 4 results

eMarketing: The Essential Guide to Online Marketing

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.
Material Type: Open Textbook
Author: Rob Stokes
Date Added: Aug 24, 2008 Date Modified: Apr 22, 2014
Peer Review for material titled "eMarketing: The Essential Guide to Online Marketing"
User Rating for material titled "eMarketing: The Essential Guide to Online Marketing"
Member Comments for material titled "eMarketing: The Essential Guide to Online Marketing"
Learning Exercises for material titled "eMarketing: The Essential Guide to Online Marketing"
Personal Collections for material titled "eMarketing: The Essential Guide to Online Marketing"
Accessibility Info for material titled "eMarketing: The Essential Guide to Online Marketing"
About this material:
Peer Reviews 4.75 rating
User Rating 4 user rating
Discussion (3 Comments)
Personal Collections (15)
Learning Exercises (none)
Accessibility Info (1)

Core Concepts of Marketing

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more
Material Type: Open Textbook
Author: John Burnett
Date Added: Dec 19, 2008 Date Modified: Apr 22, 2014
Peer Review for material titled "Core Concepts of Marketing"
User Rating for material titled "Core Concepts of Marketing"
Member Comments for material titled "Core Concepts of Marketing"
Learning Exercises for material titled "Core Concepts of Marketing"
Personal Collections for material titled "Core Concepts of Marketing"
Accessibility Info for material titled "Core Concepts of Marketing"
About this material:
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (1)

Developing an Internet Marketing Strategy

'With the introduction of the Internet, there came many changes to the way a company might carry out a particular marketing... see more
Material Type: Open Textbook
Author: The Internet Marketing Academy
Date Added: Sep 10, 2012 Date Modified: Sep 10, 2012
Peer Review for material titled "Developing an Internet Marketing Strategy"
User Rating for material titled "Developing an Internet Marketing Strategy"
Member Comments for material titled "Developing an Internet Marketing Strategy"
Learning Exercises for material titled "Developing an Internet Marketing Strategy"
Personal Collections for material titled "Developing an Internet Marketing Strategy"
Accessibility Info for material titled "Developing an Internet Marketing Strategy"
About this material:
Editor Review avg: 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Web 2.0 and Social Media for Business

This is a free online textbook offered by BookBoon.'Web 2.0 applications and social media have provided new venues for... see more
Material Type: Open Textbook
Author: Roger McHaney
Date Added: Dec 05, 2012 Date Modified: Dec 05, 2012
Peer Review for material titled "Web 2.0 and Social Media for Business"
User Rating for material titled "Web 2.0 and Social Media for Business"
Member Comments for material titled "Web 2.0 and Social Media for Business"
Learning Exercises for material titled "Web 2.0 and Social Media for Business"
Personal Collections for material titled "Web 2.0 and Social Media for Business"
Accessibility Info for material titled "Web 2.0 and Social Media for Business"
About this material:
Editor Review avg: 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)
RSS Feed

Results page 1 of 1
Jump to page