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MERLOT II






        

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Materials 1 - 10 shown of 34 results

Principles of Marketing

״Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not... see more
Material Type: Open Textbook
Author: John K. (Jeff) Tanner, Mary Anne Raymond
Date Added: Mar 23, 2010 Date Modified: Oct 29, 2013
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About this material:
Peer Reviews 4.75 rating
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Democratizing Innovation

This free online textbook covers a wide variety of topics involving innovation.  Topics include:  1 Introduction and Overview... see more
Material Type: Open Textbook
Author: Eric Von Hippel
Date Added: Feb 15, 2010 Date Modified: Jun 08, 2012
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About this material:
Peer Reviews 4.25 rating
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The Market-led Organization

This online textbook/course is presented as a unit for a marketing class.  "Marketing means different things to different... see more
Material Type: Open Textbook
Author: The Open University
Date Added: Feb 15, 2010 Date Modified: Apr 19, 2011
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About this material:
Peer Reviews 4.5 rating
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Strategic Marketing

This is a free text-book that can be used in teaching a class on Marketing Strategy.  ISBN: 978-87-7681-643-8The entire book... see more
Material Type: Open Textbook
Author: Andrew Whalley
Date Added: Aug 25, 2010 Date Modified: Apr 11, 2013
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About this material:
Peer Reviews 4 rating
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Effective Article Marketing For Promotion and Profit

This is a free, open textbook that is part of the Connexions collection at Rice University.  This manual was meant to help... see more
Material Type: Open Textbook
Author: Motown Terri
Date Added: Apr 01, 2010 Date Modified: Apr 23, 2013
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About this material:
Peer Reviews 3 rating
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ICT Marketing

According to Textbook Revolution, a student-run site “dedicated to increasing the use of free educational materials by... see more
Material Type: Open Textbook
Author: Visionary Marketing
Date Added: Apr 02, 2010 Date Modified: Aug 28, 2012
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About this material:
Peer Reviews 2.5 rating
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50 Shades of Digital Marketing

This is a free textbook offered by BookBoon.'50 Shades of Digital Marketing has been put together by the producers of the... see more
Material Type: Open Textbook
Author: Francesca James
Date Added: Feb 05, 2014 Date Modified: Mar 05, 2014
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Editor Review avg: 3 rating
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Affiliate Marketing

This is a free, online textbook offered by Book Boon.  'Affiliate marketing is a marketing approach where other people... see more
Material Type: Open Textbook
Author: The Internet Marketing Academy
Date Added: Jan 18, 2012 Date Modified: Jan 18, 2012
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About this material:
Editor Review avg: 5 rating
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Berliner Balanced Scorecard: Customer Perspective

'This free textbook is a summary of “Berliner Balanced Scorecard: The Customer Perspective”. The ‘Berliner Balanced... see more
Material Type: Open Textbook
Author: Lydia Clausen, Martina Lukowsky, Wilhelm Schmeisser
Date Added: Jan 10, 2011 Date Modified: Jan 10, 2011
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Editor Review avg: 5 rating
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Berliner Balanced Scorecard: Employee Perspective

'This free textbook is a summary of “Berliner Balanced Scorecard: The Employee Perspective”. The ‘Berliner Balanced... see more
Material Type: Open Textbook
Author: Lydia Clausen, Martina Lukowsky, Wilhelm Schmeisser
Date Added: Jan 10, 2011 Date Modified: Jan 10, 2011
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Editor Review avg: 5 rating
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