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MERLOT II






        

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Materials 1 - 9 shown of 9 results

Media Studies 101 ~ A Creative Commons Textbook

Media Studies 101 is the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We have... see more
Material Type: Open Textbook
Author: Dr. Erika Pearson
Date Added: Sep 17, 2014 Date Modified: Sep 17, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Essentials of Marketing Research: Part II

This is a free textbook offered by BookBoon.'Textbooks on the subject of marketing research are often overwhelming to the... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Feb 26, 2014 Date Modified: Mar 05, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Useful material in MERLOT
avg: 3 rating

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Making the Most of Big Data - Manager‘s Guide to Business Intelligence Success

This is a free textbook offered by BookBoon.'Big Data, or the large data sets captured by enterprises, is set to change the... see more
Material Type: Open Textbook
Author: Vladlena Benson
Date Added: Feb 18, 2014 Date Modified: Mar 05, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Useful material in MERLOT
avg: 3 rating

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The Power of Conjoint Analysis Insight into preference, choice and trade-off

This is a free textbook offered by BookBoon.The table of contents includes:'- Introduction-----The Role of Statistics in... see more
Material Type: Open Textbook
Author: David C. S. Murray
Date Added: Feb 11, 2014 Date Modified: Mar 05, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Useful material in MERLOT
avg: 3 rating

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Essentials of Marketing Research

This is a free, online textbook offered by Book Boon.  There seems a need for a research book which can cover the relevant... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Jan 19, 2012 Date Modified: Jan 19, 2012
Peer Review for material titled "Essentials of Marketing Research"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Essentials of Marketing Research: Part I

This is a free, online textbook offered by Book Boon.  The field of marketing has experienced unprecedented developments in... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Jan 19, 2012 Date Modified: Jan 19, 2012
Peer Review for material titled "Essentials of Marketing Research: Part I"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Essentials of Marketing Research: Exercises

This is a free, online textbook offered by Bookboon.com. This exercise book contains the following topics: 1. Introduction to... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Jan 12, 2011 Date Modified: Jan 12, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Mathematical Marketing

According to The Orange Grove, "Mαthematical Mαrketing is a flexible textbook for use in quantitative PhD courses in... see more
Material Type: Open Textbook
Author: Charles F. Hofacker
Date Added: Jan 05, 2011 Date Modified: Aug 09, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Marketing Research

״This free textbook introduces the reader to the principles and tools of marketing research, from designing either an... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Mar 11, 2010 Date Modified: Jun 08, 2010
Peer Review for material titled "Marketing Research"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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