|
Author:
Rob Stokes
All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in...
Type: Open Textbook
Date Added: Aug 24, 2008
Date Modified: Jul 18, 2012
|
|
|
|
Author:
Eric Von Hippel
This free online textbook covers a wide variety of topics involving innovation. Topics include: 1...
Type: Open Textbook
Date Added: Feb 15, 2010
Date Modified: Jun 08, 2012
|
|
|
|
Author:
Mark Riddle, other contributors, see text, Robert A. Hanneman
This on-line textbook introduces many of the basics of formal approaches to the analysis of social...
Type: Open Textbook
Date Added: Dec 01, 2008
Date Modified: Feb 15, 2012
|
|
|
|
Author:
John Burnett
Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter...
Type: Open Textbook
Date Added: Dec 19, 2008
Date Modified: Nov 17, 2011
|
|
|
|
Author:
Michael R. Solomon, Amit Nizan, Lisa Duke Cornell
״This book is the first of its kind to teach advertising concepts by reverse engineering a real...
Type: Open Textbook
Date Added: Feb 15, 2010
Date Modified: Jan 07, 2013
|
|
|
|
Author:
John K. (Jeff) Tanner, Mary Anne Raymond
This is a free online textbook that can be read directly from the site. It can also be customized by the...
Type: Open Textbook
Date Added: Mar 23, 2010
Date Modified: Jan 09, 2013
|
|
|
|
Author:
The Open University
This online textbook/course is presented as a unit for a marketing class. "Marketing means different...
Type: Open Textbook
Date Added: Feb 15, 2010
Date Modified: Apr 19, 2011
|
|
|
|
Author:
Kimberly Richmond
This is a free, online textbook offered offered by Saylor Foundation.According to the authors, "The Power...
Type: Open Textbook
Date Added: Apr 02, 2010
Date Modified: Jan 09, 2013
|
|
|
|
Author:
John J. Bartholdi, III
This is a free, online textbook and accompanying materials for a grad school course. The textbook is...
Type: Open Textbook
Date Added: Apr 29, 2010
Date Modified: Jun 19, 2012
|
|
|
|
Author:
MTD Training
This is a free, online textbook offered by Bookboon.com. According to the author, "As you climb the...
Type: Open Textbook
Date Added: Jan 12, 2011
Date Modified: Apr 11, 2013
|
|
|
 |
|
|
|
