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MERLOT II






    

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Materials 1 - 8 shown of 8 results

An Overview of Business Online

The concepts covered in 'An Overview of Business Online' are very large and no single resource can hope to cover all of these... see more
Material Type: Presentation
Author: BizEd
Date Added: Dec 28, 2005 Date Modified: Sep 07, 2011
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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Principles of Online Presence

The purpose of this module is to investigate some of the reasons why businesses develop an online presence and the impact... see more
Material Type: Presentation
Author: Biz/ed - a JISC funded service.
Date Added: Dec 28, 2005 Date Modified: Jun 01, 2010
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Promotion, Advertising Agencies and the Media

This resource is designed to give a practical understanding of business decision making within the context of promotion. The... see more
Material Type: Presentation
Author: Bized
Date Added: Dec 28, 2005 Date Modified: Feb 20, 2015
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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Developing a Promotional Campaign

To launch a successful promotion campaign a number of stages will normally be followed through. This module briefly outlines... see more
Material Type: Presentation
Author: Biz/ed - a JISC funded service.
Date Added: Dec 28, 2005 Date Modified: Mar 12, 2014
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Student Ad Book Presentations: How To Plan Advertising

An example of a student report written in response to an assignment to read a book and then teach the class about How to Plan... see more
Material Type: Presentation
Author: Steve Bayley
Date Added: Apr 27, 2012 Date Modified: Jul 01, 2013
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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Creative Corporate Communication

A short lesson on getting your message across to customers through corporate communication.
Material Type: Presentation
Author: Biz/ed - a JISC funded service.
Date Added: Dec 28, 2005 Date Modified: Jun 01, 2010
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About this material:
Peer review 3.25 rating
Peer Reviews 3.25 rating
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Marketing Tactics

The aim of this activity is to give students a framework around which to develop marketing tactitcs.
Material Type: Presentation
Author: Biz/ed - a JISC funded service.
Date Added: Dec 28, 2005 Date Modified: Jan 05, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Asset-led versus Market-led Marketing

The lessons set out to help students to make a distinction between asset-led and market-led business approaches. The context... see more
Material Type: Presentation
Author: .
Date Added: Dec 28, 2005 Date Modified: Jan 05, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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