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MERLOT II






        

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Materials 1 - 10 shown of 28 results

Interbrand: Creating and Managing Brand Value

This is Business Week's listing of the top 100 brands. An explanation is provided for how the list was calculated. Then,... see more
Material Type: Reference Material
Author: Interbrand
Date Added: Jul 27, 2004 Date Modified: Apr 27, 2011
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
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Business Plan Guidelines

This is a 50+ page document provided to students taking a 12-credit, junior-level course that combines marketing, management,... see more
Material Type: Reference Material
Author: Robert Eliason, Carol Hamilton
Date Added: Apr 10, 2008 Date Modified: Aug 10, 2013
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (6)
Learning Exercises (none)
Accessibility Info (none)

David F. Miller Center for Retailing Education & Research

The Center for Retailing Education and Research, located in the Warrington College of Business Administration and working... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jun 03, 2008 Date Modified: Nov 25, 2008
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Advertising Slogans

AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans database... see more
Material Type: Reference Material
Author: Unknown
Date Added: Sep 08, 2004 Date Modified: Jan 17, 2009
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Lesson Plans, Mind Maps and Activities for Educators

The resources include lesson plan/s, presentations to introduce a topic area on PowerPoint and as a mind map and activities... see more
Material Type: Reference Material
Author: Unknown
Date Added: Sep 12, 2004 Date Modified: Aug 25, 2014
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About this material:
Peer review 4.1 rating
Peer Reviews 4.1 rating
User Rating (not rated)
Discussion (none)
Personal Collections (5)
Learning Exercises (none)
Accessibility Info (none)

B2B Marketing Plan

An outline, description, and steps to develop a B2B marketing plan to facilitate an exchange with a business enterprise... see more
Material Type: Reference Material
Author: Irvine Clarke
Date Added: Sep 21, 2001 Date Modified: Jun 08, 2006
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Creativity in marketing communication

Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more
Material Type: Reference Material
Author: Teresa Serra, Juan Luis Martínez
Date Added: Feb 09, 2009 Date Modified: Jul 11, 2011
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Digital Marketing Tools

Digital Marketing Tools is an interactive technical note which introduces the students to the most important techniques of... see more
Material Type: Reference Material
Author: Manuel A. Alonso
Date Added: Feb 09, 2009 Date Modified: Jul 30, 2011
Peer Review for material titled "Digital Marketing Tools"
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (none)
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The Edward Jones New Venture Challenge

This site presents guidelines for a semester-long project involving a new venture into the memorabilia industry. Students... see more
Material Type: Reference Material
Author: Larry Chonko
Date Added: Aug 27, 2005 Date Modified: Jun 06, 2011
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About this material:
Peer review 2 rating
Peer Reviews 2 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
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Marketing

Dynamic... Exciting... Challenging... and Surprising! The 21st century is an extraordinary time for instructors, students,... see more
Material Type: Reference Material
Author: Roger A. Kerin, Southern Methodist University
Date Added: Jan 12, 2007 Date Modified: May 08, 2007
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (1)
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