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MERLOT II






    

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Materials 1 - 10 shown of 140 results

Advertising Principles.com MERLOT Classic

This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more
Material Type: Reference Material
Author: Scott armstrong
Date Added: Mar 01, 2003 Date Modified: Jul 26, 2015
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 3.5 average rating
User Rating 3.5 user rating
Discussion (2 Comments)
In (40)  Bookmark Collections
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Best Global Brand

Listing of the top 100 brands and their ranking.
Material Type: Reference Material
Author: Interbrand
Date Added: Jul 27, 2004 Date Modified: Jan 14, 2015
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
In (3)  Bookmark Collections
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Market Segmentation Study Guide

A free online study guide for marketing students, covering market segmentation, targeting, positioning and perceptual maps.... see more
Material Type: Reference Material
Author: Geoff Fripp
Date Added: Jun 28, 2012 Date Modified: Mar 07, 2015
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
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In (1)  Bookmark Collections
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Campaigns That Have Made a Difference

For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns. The selected campaigns... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jul 13, 2004 Date Modified: Feb 12, 2015
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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In (4)  Bookmark Collections
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Student Guide

This is a 50+ page document provided to students taking a 12-credit, junior-level course that combines marketing, management,... see more
Material Type: Reference Material
Author: Robert Eliason, Carol Hamilton
Date Added: Apr 10, 2008 Date Modified: Mar 04, 2015
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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Discussion (none)
In (8)  Bookmark Collections
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Ad Campaigns

"From our beginnings as the War Advertising Council to the present day, this section describes the many campaigns that for... see more
Material Type: Reference Material
Author: Ad Council
Date Added: May 25, 2000 Date Modified: Jun 10, 2015
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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All About Branding

This site is a collection of articles, aimed at marketing managers, but also useful for marketing students and possibly... see more
Material Type: Reference Material
Author: All About Branding.com
Date Added: Jul 13, 2004 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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In (5)  Bookmark Collections
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David F. Miller Center for Retailing Education & Research

The Center for Retailing Education and Research, located in the Warrington College of Business Administration and working... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jun 03, 2008 Date Modified: Nov 25, 2008
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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In (2)  Bookmark Collections
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Marketing Teacher Lesson Store

Free resources on the topic of marketing.
Material Type: Reference Material
Author: http://www.marketingteacher.com/index.html
Date Added: Nov 27, 2004 Date Modified: May 05, 2015
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (7)  Bookmark Collections
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The American Customer Satisfaction Index

The ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for... see more
Material Type: Reference Material
Author: CFI Group
Date Added: Apr 20, 2002 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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In (5)  Bookmark Collections
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