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MERLOT II






        

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Materials 1 - 10 shown of 85 results

Interbrand: Creating and Managing Brand Value

This is Business Week's listing of the top 100 brands. An explanation is provided for how the list was calculated. Then,... see more
Material Type: Reference Material
Author: Interbrand
Date Added: Jul 27, 2004 Date Modified: Apr 27, 2011
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About this material:
Peer Reviews 5 rating
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Discussion (none)
Personal Collections (3)
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Campaigns That Have Made a Difference

For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns. The selected campaigns... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jul 13, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4.75 rating
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Personal Collections (4)
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All About Branding

This site is a collection of articles, aimed at marketing managers, but also useful for marketing students and possibly... see more
Material Type: Reference Material
Author: All About Branding.com
Date Added: Jul 13, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (5)
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The American Customer Satisfaction Index

The ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for... see more
Material Type: Reference Material
Author: CFI Group
Date Added: Apr 20, 2002 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
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Personal Collections (5)
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How To Learn More About an Industry

This site contains a very detailed outline for conducting research on an industry. Of most value are the links to outside... see more
Material Type: Reference Material
Author: Gary Polson
Date Added: Sep 13, 2002 Date Modified: Dec 29, 2007
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About this material:
Peer Reviews 4.3 rating
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Green Marketing

This site from a consulting firm contains various links to recent articles about green marketing. There are also links to... see more
Material Type: Reference Material
Author: J. Ottman Consulting, inc.
Date Added: Jul 26, 2004 Date Modified: Feb 25, 2010
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About this material:
Peer Reviews 4.25 rating
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An Internet Tour for Market Research

This article examines a selection of these tools. The tour makes a few observations on secondary and primary data collection... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Nov 04, 2006 Date Modified: Dec 29, 2007
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About this material:
Peer Reviews 4 rating
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Culture and Globalization

This rich site by the Center for Strategic and International explores some of the especially sensitive and subtle issues... see more
Material Type: Reference Material
Author: Center for Strategic and International Studies
Date Added: Sep 02, 2005 Date Modified: Jun 01, 2010
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About this material:
Peer Reviews 4 rating
User Rating (not rated)
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Personal Collections (1)
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Is Big Brother in Your Grocery Cart?

This somewhat controversial site of a consumer organization is devoted to persuading people not to use supermarket loyalty... see more
Material Type: Reference Material
Author: Consumers Against Supermarket Privacy Invasion and Numbering
Date Added: Jul 14, 2004 Date Modified: Jun 02, 2011
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About this material:
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
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Merchants of Cool

This online report examines the relationship between the media and teenagers in the USA. Themes such as the dominance of five... see more
Material Type: Reference Material
Author: PBS-Frontline
Date Added: Aug 26, 2004 Date Modified: Mar 03, 2014
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About this material:
Peer Reviews 4 rating
User Rating 4 user rating
Discussion (1 Comment)
Personal Collections (4)
Learning Exercises (none)
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